Websites that have featured snippets share a few commonalities. You can check how each site weighs in by looking at the knowledge graph for each site. #seo #blog
tl;dr: e-a-t
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tl;dr: e-a-t
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In this example, there are only 2 sites that are competing for the featured snippet for this query. There seems to be some detailed information about both.
The third site, which doesn't come up as a snippet, has almost no information about it.
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The third site, which doesn't come up as a snippet, has almost no information about it.
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One of the easiest ways to improve this result for a site is to create a high-quality about-us page. You can read more about this here:
support.google.com/websearch/answ…
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support.google.com/websearch/answ…
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You can cycle sites that have featured snippets by omitting them from search results using -site: modifier. This will show you the second site in line, third site in line, etc.
Check out the knowledge graph for each site you'll see quickly why a site isn't considered.
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Check out the knowledge graph for each site you'll see quickly why a site isn't considered.
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