How to get URL link on X (Twitter) App
Fast forward to August, they wanted the site to start getting traffic. They asked what it would take.
First, I had them set up a Google Business Profile on the spot. I walked them through how to do it on their Google Maps app.
https://twitter.com/KrysikPeter/status/1544719629209276418?s=20&t=lehIrJLLiVT8pv6chqJcbQ
You can see how much impact this had on their visibility in search. When comparing L3M to the previous period, they had:

I mapped the existing site structure into a spreadsheet, documenting all URLs and page titles. I documented which pages were sending and receiving internal links and the anchor texts used. I made a note for any pages that have thin content, poor on-page, and poor permalinks.
Better match the intent - You might have misunderstood what the search meant. Make sure you're delivering on what the person is actually looking for. Page 1 results will have better matching intent. See what they're talking about.
In this example, there are only 2 sites that are competing for the featured snippet for this query. There seems to be some detailed information about both.

Doing this alone has opened the door to several micro-niches. "Adaptive writing equipment" is a niche that can stand on its own two feet. The products don't look like they're worth much, but it's interesting enough.
First, I made sure the new vendor had its own collection page.