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Lyndon NA (Darth Autocrat)

@darth_na

Jun 16

@aleyda

@aleyda Question a course if :
- it mentions LSI Keywords
- it says Content Length/Word Count matters
- it talks about Stop Words
- it references Keyword Cannibalisation, but not Intent
- it suggests G favours certain TLDs over others
- it says links from .edu/.gov are worth more

>>>

@aleyda

@aleyda >>>

Pay attention if the course mentions :
+ Search/Query/User intent/purpose
+ Nouns, Verbs, Prepositions
+ Entities and Semantic relationships
+ Internal links
+ User Experience
+ Business Goals, Revenue and Conversions or Leads

>>>

@aleyda

@aleyda >>>

Remember - no course is perfect or complete.

There's a lot to learn - and that ranges from technical (crawling, parsing, rendering, indexing, ranking - through to IA, sitemaps etc.),
all the way to content optimisation and keyword research etc.,
so consider multiple.

>>>

Read 5 tweets

Lyndon NA (Darth Autocrat)

@darth_na

Feb 24

@seodanbrooks

@seodanbrooks Okay … more seriously …

1) Audit site for
1a) Technical wastage (canonical issues, poor linking etc.)
1b) Quality issues (pages/sections that may be dragging the site down)
1c) Page performance (what gets links, SE traffic, direct traffic etc.)

>>>

@seodanbrooks

@seodanbrooks >>>

2) Define Goals and Objectives
It's not just "ranking and traffic" - chances are, certain pages are more important as they convert, or generate leads, or improve perception etc.

3) Assess SERP/Competitors
Look to see who's doing what, for what terms (based on (2))

>>>

@seodanbrooks

@seodanbrooks >>>

4) Ideate
Now you've got the lay of the land, you can conceive ideas, with (2) as a focus - but informed by (1) and (3).

5) Prioritise
Based on (4), assign values of cost, difficulty, value etc.,
based on (2).

>>>

Read 5 tweets

Lyndon NA (Darth Autocrat)

@darth_na

Feb 22

https://twitter.com/googlesearchc/status/1496168446790352906

Yeah.

Finally - we can see the virtually non-existent impact the latest UX factors will have on ranking,
barely influencing much of anything on Desktop!

Yeah!

#SEO

https://twitter.com/googlesearchc/status/1496168446790352906

Please remember, CWV:
1) are tiny
2) gradated
3) don't require everything to be green/100%
4) are unlikely to have a noticeable impact unless you are damned close in ranking and the competitors suck

Please note:
a) This is the early rollout
b) G will introduce new factors over time (such as lag/delay, catering for different connection rates etc.)
c) G may alter (increase) the impact of CWV over time (I know I'd sneak the value up a bit over time :D)

Read 4 tweets

Lyndon NA (Darth Autocrat)

@darth_na

Feb 9

https://twitter.com/RossHudgens/status/1489625942444199937

1/9

:: Link Building - calculating whether it's worth it ::

Top competitors estimated Keyword Traffic,
multiplied by Keyword CPC,
divided by total linking sites,
multiplied by 24.

If less than 5K, don't bother.

-

I have some issues with this...

>>>

#SEO #LinkBuilding

https://twitter.com/RossHudgens/status/1489625942444199937

2/9

A) What about the Client?
There's nothing about the clients existing (or not) backlink profile,
nor is there anything about their current ranking for that term either.

Ranking closely or having no real BLP should make a difference.

>>>

3/9

B) It's not always about SEO!
Links can serve more than Ranking - they can help with awareness, trust/authority, lead generation and conversions.

Consider the potential audiences and possible non-SEO gains of being mentioned and linked!

>>>

Read 9 tweets

Lyndon NA (Darth Autocrat)

@darth_na

Jan 14

🧵
🚨::: Content Audits - More than just SEO! ::: 🚨

Content audits should be a common function,
and should cover far more than SEO.

But the sad truth is, most content audits Suck!

So - here's a thread :D

🧵>>>

Please Retweet
#SEO #ContentAudit #DarthAutocrat

Read 27 tweets

Lyndon NA (Darth Autocrat)

@darth_na

Jan 14

.
:: Appearance, Perception and Reaction ::

I've waited a bit for things to die down,
but I think it's time for a little chat about diversity, inclusivity and doing the right thing the right way.

(Yes, coming from a 40yo straight white male!)

#Diversity #inclusion
>>>

Now, recently, there was an event promoted ...
... and it was hit with the:
"surprise, white guys"
stick.

The problem is - it wasn't just white guys.
The problem is also - they didn't make that clear.

If you are going to do the right thing,
Do It Right!

>>>

That means you need to push and clearly display and reference minorities and those often under-represented - in all media and promotions.

Front AND Center

What is the point of being inclusive,
and then only displaying the prominent/common demographic?

>>>

Read 6 tweets

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