Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Shri Kanase Profile picture
@EcomShri
Jun 24, 2022 • 6 tweets • 3 min read • Read on X
From $0 to $478,325.07

Last October, I took over Google Ads management for an Automotive brand.

We started at $0 and with a bunch of conversion tracking issues.

In the first 7 months, I 478,325x’d revenue.

At a 10x ROAS.

Here’s the exact strategy:

Thread 🧵
Our first initial process didn't start off with the Google Ads campaigns.

It started by fixing all the conversion tracking issues and improper account setups that had been done.

Adding to this, the brand also didn't have proper SEO techniques in place.

A total mess.
We initially started with a smart shopping campaign to leverage the data this brand already had.

This was coupled with the launch of a few special audiences which we do for all our eCommerce clients.

Everything was going well.
With our constant tests, we soon came to realize this account responded best to smart campaigns due to the high ticket items.

We narrowed strategy to one testing smart shopping campaign and one winner's campaign.

And the rest is history.
Proof of these wild numbers.

#shopify #ecommerce #googleads #adwords #ecom Image
Lets work together and get your eCommerce brand to the next level.

If you're doing $30,000+ per month and want to scale further, get your free strategy report --> yorumarketing.com/contact-us

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Shri Kanase

Shri Kanase Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @EcomShri

Shri Kanase Profile picture
May 10, 2023
In the past 5 years, I’ve been able to scale eCommerce brands past $10m.

Mostly through Google ads.

Despite selling some of the most BORING products out there.

Here’s my strategy for selling just about anything on Google: Image
It's important to understand that selling on Google ads is ENTIRELY dependent on:

> How well your ad stands out
> How good your foundation is
> What extra things your ad has
> How good the ad strategy is

Without a solid foundation, no ad strategy can scale a brand.
Majority of the brands we've worked with so far have sold simple products.

> Blankets
> Plain clothing
> Simple furniture

Nothing that would make you go "Wow!"

But they continued to scale.

Past $100k/mo.

Past $1m/mo.

How?
Read 11 tweets
Shri Kanase Profile picture
May 8, 2023
We recently began scaling this unique eCommerce brand with Google ads.

A brand that had struggled to reach profitability for MONTHS.

In just 23 days, we:

> Scaled to a 3.97x ROAS
> Added $18,351+ in total revenue from Google (63% increase)

Here's how we did it: Image
This brand sells custom woven blankets despited for a specific niche.

Extremely directed & could even be classified as seasonal.

As a result, the founders struggled to scale.

No matter what ad platform they tried.

They came to my agency as a final resort & we began work.
As we dug deeper, we found out that:

> Conversion tracking was a total mess
> Only 1 shopping campaign was running
> The account had never went beyond shopping
> Product feed was filled with errors
> Landing page had no SEO

Foundational issues preventing scale.
Read 10 tweets
Shri Kanase Profile picture
Mar 27, 2023
My Google ads agency recently began working with an unique watch brand.

The brand had declining sales with Facebook ads and was barely scraping by.

Here's how we scaled the brand from $1.5k/day to $4k/day in 10 days:
Context:

The brand is focused on selling "durable & affordable" watches.

A much different approach compared to luxury watches.

It's unique because the entire layout is geared towards someone who is involved in rugged activities.

The brand speaks directly to the ideal audience
When we began work with this brand, Google Ads was a mess.

> Improper conversion tracking
> No active campaigns
> Improper SEO
> Product feed errors

We got to work and fixed up the foundation.

This meant re-installing conversion tracking.

And keyword research for titles.
Read 10 tweets
Shri Kanase Profile picture
Mar 13, 2023
I recently came across an epic Google Shopping Ad for a brand that does $100k+/mo.

All from Google Ads.

Here's why Guava Family is so successful with Google.

And how you can replicate it for your DTC brand:
Context:

Guava Family gets 100k+ visitors every single month.

Attributing $1 per visitor makes this a 6 figure per month brand.

It only sells 3 kinds of products:

> Bassinet
> Stroller
> Crib

Competitive niche yet this brand continues to crush it and be #1.

Why?
Perceived value:

It's no secret that Google ads works off of perceived value.

Your audience doesn't know your product costs you $10 to fulfill.

Only you do.

Guava Family understands this and focuses on improving the perceived value.

It has an image which stands out easily.
Read 10 tweets
Shri Kanase Profile picture
Dec 28, 2022
Most eCommerce brands lose 43% of their revenue & profits while testing products with Google ads.

I test all products while maintaining profitability for brands I work with.

Here's my strategic approach to testing properly and adding profits with Google:

A thread >>> 🧵
Testing properly makes the difference between a profitable brand and an unprofitable one.

There's no reason to test products unprofitably when it comes to Google ads.

Most agencies make it seem that testing a product should come at the loss of something.

Not true.

Here's why.
A good approach towards testing takes into account the health & total data available for the account.

When deciding a strategy, I analyze:

- Previous ad spend
- # of products / SKUs
- Previous strategy & results
- Assets available

These four things determine everything.
Read 10 tweets
Shri Kanase Profile picture
Dec 26, 2022
The BEST eCommerce brands are those with a dialed in Google ads strategy.

One that infuses with other ad platforms to add $100k, $500k, or $1m per month in revenue.

Here are 3 major Google Ads strategies that have helped me scale eCommerce brands past $10m.

A thread >>> 🧵
1) TPS

The major strategy I implement for about 95% of eCom brands.

Testing > Profitability > Scaling

A strategy geared around phases rather than KPIs.

And it works.

Simply because the algorithm can provide a certain level of attention to each product based on where it is.
The way this strategy works on a broad level:

Launch either smart bidding or manual bidding based shopping campaigns separately for products based on how much they sell.

A product with 0 sales can be in testing whereas one with 5+ sales daily can be in scaling.

Bid accordingly
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(