So you've been invited to be interviewed on a podcast? Hurray! Podcasts are a great way to get your message out there. Whether you're an old hand or a total newbie, there are things you can do to increase the odds that it goes wonderfully (🧵):
First off, we have to call out that audio quality isn't as important as many people think. I've heard fabulous podcasts with great guests that sound like they were recorded with two paper cups. But if you want to sound your best, consider...
Headphones: Make sure you wear some! This prevents audio bounce back and removes the need for "echo cancellation" to be turned on (that's the thing that makes your Zoom calls sound scrappy). Anything will do! Bluetooth, wired, in ear, whatever. Wear headphones / earphones
Microphone: If you're waring headphones, you're halfway there. You laptop mic is OK ish but a headset would be better. You can buy a cheap (£/$30) USB condenser mic if you're going to be doing a few of these things.
AVOID BLUETOOTH MICS at all costs. They are universally bad
The room: Obviously not everyone has a fully treated, audio secure room. That's OK! My top tip is to speak pretty close to the mic, and keep the recording volume low. This will bring out the richness in your voice, and reduce echoes, but consider investing in a pop shield
Prep: It's 100% fine to ask for questions to be sent across beforehand. Don't script your answers (unless you really need to, in which case practice sounding like you're not reading them out) and there is always room for follow ups, but anyone should be happy to provide questions
On the day: Relax! Your host wants you to succeed just as much as you do. Have a warm up chat with the host and check that your equipment is working. Make sure you're recording through what you think you are (check settings to make sure you've not defaulted to a crappy mic)
When recording: If you make a mistake / flub a line, or if the host asks a question you aren't comfortable with, call it out verbally and start that bit again. Much easier to edit out. Don't obsess over uhms and ahhs. Be natural
Afterwards: It's fine to ask for a preview of the edit before it goes out. Maybe not everyone will do this, but call it out sooner rather than later if you want it. Motivations for this might be to check the edit, or just make sure you're happy with your answers
Listening to the edit: Unless you're really experienced, You. Will. Hate. Your. Voice. Accept that - there's nothing you can do about it and no one else will be judging your voice the same way you do. Try to get past that. If you do lots of podcasts you'll get used to it
If it all goes wrong: If all else fails, you can always request a rerun, depending on the schedule of the host. If it's a car crash, you can always request it doesn't go out, but remember that you judge yourself 1000% more harshly than other people
More than anything, just try to have fun. Being interviewed on a podcast is fairly low stakes (plenty of small podcasts around) and you can practice, find your voice, and get better & better. It's fun!
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I was asked if I had a thread of my best product book recommendations. There are too many books to mention them all but here are some that I would recommend to anyone in & around product management. These will be obvious to many, but hopefully a helpful reference for some (🧵)
For those starting out, look no further than "Cracking the PM Interview" by @jackiebo and @gayle. A lot of focus on Big Tech interviews but also lots of actionable advice for how to prepare for that big job interview
If you want a general guide to product management principles from top to bottom, of course look no further than "Inspired" by @cagan - the White Album of product management books (make sure you get the 2nd edition!)
On this @oneknightinprod episode, I was delighted to have a chance to speak to @egarbugli about the new edition of his book "Lean B2B", and some of the ways you might take your vision through to product/market fit. Check it out and share with your B2B friends!
I just re-read the Challenger Sale by @matthewxdixon & @brentadamson as a refresher. It's a great book & one I recommend to all B2B product managers if you want to understand how sales teams operate at the coal face.
It's also got some interesting insights for PMs in general
🧵
The Challenger Sale is all about reframing the sales conversation around the three Ts... Teach, Tailor and Take Control. The last chapter of the book talks about how to take these core principles into other parts of the business. Here is my take on how this affects PMs:
1. Internal Customers Want Insight Too
Our stakeholders *want* to be given the insights that we can give them. Many of the behaviours of stakeholders can be explained by ill-informed, but ultimately well meaning, attempts to make up for us not giving them those insights
It goes without saying that @oneknightinprod is the best product podcast out there. I don't listen to other product podcasts & neither should you. All other product podcasters are my enemy! I would never give them any publicity. Apropos that, here's some you should not listen to:
"PM & Leadership guidance, straight to your ears."
"Product Thinking" with @lissijean, with a mix of product thinkers and "Ask Melissa" sessions
"Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. "
"Lenny's podcast" with @lennysan and a bunch of product thinkers