Jason Knight Profile picture
Jul 5 30 tweets 16 min read
I was asked if I had a thread of my best product book recommendations. There are too many books to mention them all but here are some that I would recommend to anyone in & around product management. These will be obvious to many, but hopefully a helpful reference for some (🧵)
For those starting out, look no further than "Cracking the PM Interview" by @jackiebo and @gayle. A lot of focus on Big Tech interviews but also lots of actionable advice for how to prepare for that big job interview

If you want a general guide to product management principles from top to bottom, of course look no further than "Inspired" by @cagan - the White Album of product management books (make sure you get the 2nd edition!)

"Inspired" is a great general guide to product management, but other books go deeper on specifics. If you're curious about best in class product discovery techniques, of course look no further than "Continuous Discovery Habits" by @ttorres

It's no good going into user interviews if you don't know how to do them though! @mjwhansen goes deep on interview best practices, do's and don'ts in "Deploy Empathy"

Marty is big on empowered teams, but so is @cwodtke, who wrote "The Team That Managed Itself", a business fable that talks all about the benefits of setting up self-sufficient teams, giving them hard problems and letting them figure them out themselves

Sticking with @cwodtke, we go deep on OKRs with "Radical Focus" (now available in its second edition). Don't just measure what matters but make sure you're focusing on the essential and understanding how you know you've gotten there

If you want to go beyond the Lean Startup and work out how to get from idea to MVP and product/market fit, check the super actionable "Lean Product Playbook" by @danolsen

And, of course, we cannot forget @lissijean's "Escaping the Build Trap", which teaches us how to move beyond specifying outputs and working out how to deliver the true value our products can bring. Essential reading!

Let's talk leadership. If you want to understand how to set up your product org for success we're back to @cagan & @chris_svpg with "Empowered" - a desk reference for how to do just that. A follow up to "Inspired", this will get you on the right track

If you want to deep dive into being a good product leader then "Strong Product People" by @loomista is the book for you. Going deep on defining good, measuring performance & development areas and how to coach, an essential companion to product leaders

If you want to even deeper into hiring PMs then check out the aptly named "Hiring Product Managers" by @kleto which warns us about relying too much on hard skills and ensuring you approach your hiring strategically

If all this product management is getting you down, check out @MAA1's "Managing Product = Managing Tensions" which aims to demystify the stresses and strains of product management & help you thrive

Let's talk product marketing. If you want a general guide to getting your lovely product to market, check out "Loved" by @mavinmartina. This is a fine guide to product marketing principles and will get you up to speed with the fundamentals

If you want to go deeper, try @geoffreyamoore's classic "Crossing the Chasm" which teaches us how to market tech products and navigate the tricky gap between early adopters and the mainstream. Super insightful stuff!

I can't talk marketing without mentioning the wonderful "Obviously Awesome" by the equally wonderful @aprildunford, who teaches us how to move beyond fill in the blank exercises and how to win in the market through thoughtful positioning

I'm going to add some honourable mentions. @randfish gave a candid, reflective view on the stresses & strains of being a startup founder in "Lost & Founder" - this is one of my favourite business books & helps us to understand what we're here for

There are plenty of books about being a good manager, but if you want to start from the first step then @joulee's "The Making of a Manager" is a great, actionable guide to starting on the right foot

Phew! What a great list of books! Hopefully there are some you haven't read. I may add some additional mentions for alternatives to the classics (there are so many!). Feel free to reply to this mega-thread with anything I've missed - give me your top recommendations!
Bonus content! I have interviewed every single one of these authors (with the honourable exception of @joulee, but one day... one day 🤞). You can find all my author interviews here:

Honourable mention: "Product Sense" by @BraxtonTBragg and Peter Knudson

@ttorres Honourable mention, "Lean Customer Development" by @cindyalvarez:

@danolsen If you're a B2B bunny then supplement this with @egarbugli's "Lean B2B" - now out in 2nd edition!

Speaking of B2B, also check out @delizalde's new book "The B2B Innovator's Map"

@joulee Also consider @eikonne's "Becoming a Leader in Product Development"!

More additions on discovery! "Talking to Humans" by @giffco

Also check out "Sense and Respond" by @jboogie & @jseiden on the same broad topic

I realised I didn't cover experimentation! Mea culpa. Check out "Testing Business Ideas" by @davidjbland for a full colour guide to ... testing business ideas!

Also check out "Testing with Humans" by @giffco which covers... testing with humans! Rapid experimentation to validate your product ideas is essential to avoid going too far down the wrong path

Typo alert! It's "Managing Product = Managing Tension"

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More from @onejasonknight

Jul 3
So you've been invited to be interviewed on a podcast? Hurray! Podcasts are a great way to get your message out there. Whether you're an old hand or a total newbie, there are things you can do to increase the odds that it goes wonderfully (🧵):

#PodNation #podernfamily
First off, we have to call out that audio quality isn't as important as many people think. I've heard fabulous podcasts with great guests that sound like they were recorded with two paper cups. But if you want to sound your best, consider...
Headphones: Make sure you wear some! This prevents audio bounce back and removes the need for "echo cancellation" to be turned on (that's the thing that makes your Zoom calls sound scrappy). Anything will do! Bluetooth, wired, in ear, whatever. Wear headphones / earphones
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Jul 3
On this @oneknightinprod episode, I was delighted to have a chance to speak to @egarbugli about the new edition of his book "Lean B2B", and some of the ways you might take your vision through to product/market fit. Check it out and share with your B2B friends! Focus on the value and as &...
Check out the episode here:

Check out the latest edition of @egarbugli's book here

Read 4 tweets
Jul 3
I just re-read the Challenger Sale by @matthewxdixon & @brentadamson as a refresher. It's a great book & one I recommend to all B2B product managers if you want to understand how sales teams operate at the coal face.

It's also got some interesting insights for PMs in general

The Challenger Sale is all about reframing the sales conversation around the three Ts... Teach, Tailor and Take Control. The last chapter of the book talks about how to take these core principles into other parts of the business. Here is my take on how this affects PMs:
1. Internal Customers Want Insight Too

Our stakeholders *want* to be given the insights that we can give them. Many of the behaviours of stakeholders can be explained by ill-informed, but ultimately well meaning, attempts to make up for us not giving them those insights
Read 7 tweets
Jun 28
To celebrate International #pride Day, check out this #podcast interview with the inspirational @Intentionaut.

We talk about coming out as transgender at work, writing "the letter" to your colleagues & how we can all be better allies. Check it out!

#Pride2022 #PrideMonth @Pride "There is nothing about being trans that I would do jus
Here are some charities you can donate to

UK: @Mermaids_Gender
US: @TrevorProject

Please help to support gender diverse kids, grownups, friends, colleagues and even gender diverse enemies 🙃

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Jun 27
All the top accounts are growing their followers by posting threads. Here's a thread explaining the best way to thread 🧵
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Jun 26
It goes without saying that @oneknightinprod is the best product podcast out there. I don't listen to other product podcasts & neither should you. All other product podcasters are my enemy! I would never give them any publicity. Apropos that, here's some you should not listen to:
"PM & Leadership guidance, straight to your ears."

"Product Thinking" with @lissijean, with a mix of product thinkers and "Ask Melissa" sessions

"Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product. "

"Lenny's podcast" with @lennysan and a bunch of product thinkers

Read 12 tweets

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