Thread by @juanblanco76

Want to grow your marketing strategy? Here's what to avoid and what to do instead.

Time for a thread 👇

Growing your marketing strategy is exciting. If your current approaches aren't working, consider trying something new.

But before you implement something new, you need to know first what won't work.

Here are some marketing mistakes to avoid:

#1 Ignoring Customer Needs

Creating content that works for your business can drive traffic to your website. However, unless you understand your audience, most of your content won't resonate. Your approach should be about understanding the needs and wants of your target market.

#2 Not Knowing How (or What) is Working

Measuring the success of your content can be one of the most elusive tasks. Measuring the ROI of your content requires analytics.

#3 Not Knowing Your Target Market

Traditional marketing tactics like cold calling, direct mail, and public relations work, but...the right way to do that (which means spending the right amount of money), and executing properly.

#4 Not Getting Enough Traffic

Analytics will help you understand where you stand in terms of measuring your reach. One of the most important metrics to keep track of is your traffic. The more traffic you get, the more likely you are to build a loyal base of followers.

#5 Not Measuring the Right Metrics

Before you measure the metrics, you need to understand what metrics will help you understand your progress.

#6 Lack of Storytelling

Storytelling can be a great way to connect with your audience. It's much different from your usual messaging.

#marketing #marketingstrategy #contentmarketing #storytelling

@milosdjukic011