Thread by @libmgmt

Artists, it’s time to STOP making #tiktoks 🧐

A thread on why #tiktok early adoption phase is over & why that means you should stop prioritizing it for your content🔑

(Ok don’t actually stop making TikTok’s but do read this and plan accordingly)👇

(1) Early adoption phases of a platform or product typically present a unique opportunity for fast growth.

#TikTok was no different, the content creators who were on it early (2020) saw vitality hit with ease on the now infamous #FYP feed.

(Cont👇)

(2) As a result #TikTok became the fastest social media platform to reach a billion users😱

Short-form video content quickly became the norm and we saw competitors quickly rollout their version of the same product.

Side Note: VINE did it first, js…

(Cont👇)

(3) Now 2 years later everyone including your grandmother is on tiktok with the hopes of that viral moment making them into an overnight sensation.

We believe that these viral moments are no longer organic on #tiktok BUT that doesn’t mean you’ve missed out just yet.

(Cont👇)

(4) If you take a look through #tiktokmusic top 10 songs weekly you’ll notice that the vast majority are major label signed artists.

#TikTok took control of the music pipeline & built out a revenue system on top of it.😒

(Cont👇)

(5) Additionally if you look closely you’ll see account that amassed 100k+ followers during that early adoption phase struggling to hit 5%+ of those followers on almost every video📉

So if you don’t have a massive budget for influencer marketing what can you do?

(Cont👇)

(6) Here’s where it gets crazy… You can actually stop making #tiktok content your top priority 🧐

If organic virality isn’t occurring then you’re probably just wasting your content & getting nowhere. BUT there is another option & it’s valuable 💸

(Cont👇)

(7) The first option is #Instagram reels which is currently offering a paid bonus to creators of $1300 for 11M views through august💰

A great example of Reels working for artists is @LangstonBristol who prioritized reels & grew over 30k followers in a year😳

(Cont👇)

(8) @LangstonBristol has also seen his monthly listeners on Spotify grow to almost 200k in a year and even landed a spot on @Logic301 album vinyl days.

Logic discovered him on #instagramreels 🏆

But even reels window for organic virality is closing quickly🪟

(Cont👇)

(9) Ok so no #tiktok and another month for reels before I miss out on my chance then what??🥴

The one that no artists are giving attention to & prioritizing for content even with more users than both IG & Tiktok combined has the highest chance for organic virality 📈

(Cont👇)

(10) You guessed it! @YouTube #shorts 🔑📈💰

Believe it or not #Youtube is still the largest video platform by far and it currently has algorithmic advantages you can take full advantage of if you do it right✅

(Cont👇)

(11) The biggest benefit to #youtubeshorts is that followers are actually no different than channel subscribers 🤯

That means every follower you gain from your content will automatically be funneled your next music video! That alone is extremely valuable to artists👀

(Cont👇)

(12) Tiktok has never had great results when trying to get your followers to follow you on other platforms. i.e. 250k followers on tiktok, 4K on ig, >10k monthly on Spotify.

YouTube however has always been one to lead your followers to other platforms📈

(Cont👇)

(13) Even musics biggest companies still look heavily at YouTube numbers to determine which artists are breaking.. (cc: @Genius)

& the best part?! NOBODY IS GIVING TOP PRIORITY TO THIS CRAZY OPPORTUNITY TO BUILD THEIR YOUTUBE CHANNEL!!

(Cont👇)

(14) Artists we get it, everybody has been saying “make TikTok’s” for 2+ years lol even #halsey created a viral moment on tiktok by complaining about having to make TikTok’s in a tiktok😵‍💫

But you’re not Halsey, & if you are 👋😂

(Cont👇)

(15) Here’s a little secret that proves our theory too, YouTube was recently hiring someone to figure out how to get more content creators specifically in the music space which means the door is wide open for you to be..

An EARLY ADOPTER📈

(Cont👇)

(16) Here’s the best practices to take full advantage of this early adoption phase.

- learn the platform & make native content aka don’t just repost TikTok’s
- Consistency always
- engage with everyone on each video
- gain subs & plan to drop a music video

(Last tweet👇)

(17) So that’s why we are telling you to STOP MAKING #Tiktok’s

Ok don’t actually stop but don’t let yourself miss out on another shot at organic virality to build out an audience the most valuable platform that exists.

End Rant🤓

P.s. dm us if you do this!!!