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Jul 15 • 19 tweets • 6 min read
We’re overwhelmed with the response to the #SaaSEmailFlows resource. Thank you to all those who’ve contributed to bring it to life. Here's a recap 👇🏼
Start with a warm welcome, introduce your brand and tell your customers what to expect
If the user has entered into the funnel by downloading a resource, ask for feedback and provide solutions for their pain point
Drive event registrations with timed reminders
Nurture webinar attendees and non-attendees with targeted sequences
Nurture and engage leads coming in from different sources by sharing valuable content
Build a relationship and engage leads who’ve gone cold with helpful resources and feature announcements
Remind leads who’ve booked a demo, give option to reschedule and follow up post the demo
Nudge free users to explore the product, ask for feedback and highlight social proof to help them assess and upgrade
Educate self-serve users to help them make the most of the product
Are you a high-touch SaaS company? Assist users during the onboarding process at scale with this sequence
Increase awareness of new and existing features with this sequence to drive product adoption
Show churned users that you care by asking for feedback
Know your customers’ needs and preferences at all times with an ongoing feedback sequence
Upsell/cross sell to existing customers automatically with an ongoing sequence
Prevent churn by sharing product activity updates, relevant resources and asking for feedback
If you found this thread valuable, check out the detailed version of each sequence here - tinyurl.com/24b8bvef

We look forward to your comments 💫

#SaaSEmailFlows
Need help in setting up any of these sequences? Access a free consultation session with an email expert 📞tinyurl.com/28sdvprq
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More from @mailmodo

Mailmodo Profile picture
Feb 2
If the #emailgeeks had to declare a buzzword for the entire fraternity in 2021, it would be AMP emails. Naturally, the State of Emails 2022 would be incomplete without a discussion on this topic.

So, we quizzed our respondents about AMP in our survey, and here's what we learned
1) Only 24.8% of the surveyors sent AMP emails in 2021 while 75.2% of people didn't explore this functionality at all.
2) 47% of email marketers are still not aware of the potential of AMP emails close followed by those who do not have the coding expertise. (Memo: Mailmodo lets you create and send AMP emails without any coding)
Read 8 tweets
Mailmodo Profile picture
Jan 31
Be it design, strategy, or content - every aspect of email marketing ultimately aims at improving the metrics that lead to conversion.

Hence, the State of Emails 2022 has a section that discusses open rate trends, device usage, and optimum time slots.

Here's what we learned-
(1) 71.4% of the surveyors saw a rise in open rates in 2021 compared to 2020 and this could be a consequence of the latest Apple MPP updates.
(2) 56.8% of our survey respondents found an increase in mobile opens in 2021. Email responsiveness for mobile devices is a must going forward.
Read 5 tweets
Mailmodo Profile picture
Jan 29
A great email design and strategy cannot compensate for a poor email copy. So, it was imperative that we covered email copywriting as a part of the State of Emails 2022 report, and here's what we learned from what the respondents shared with us
(1) 53.6% of the surveyors sent personalized subject lines in more than 50% of their emails implying that personalization is the key to conversion in today’s times. Image
(2) 33.3% of the surveyors said that most of the emails they sent were meant to be informative, followed closely by empathetic mails. Image
Read 8 tweets
Mailmodo Profile picture
Jan 27
#Emailmarketing is an art of optimizations.

So, it is only natural for us to include questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. Here's a thread about what we found out -
(1) The average open rate recorded by the surveyors is greater than 20%.
(2) 47.6% of the surveyors have used Send Time Optimization for over 50% of their email campaigns. This is one of the most popular uses of AI/ML in email marketing.
Read 7 tweets
Mailmodo Profile picture
Jan 25
Getting your emails to land in the primary inbox and compelling readers to open them is just the beginning. The real challenge is keeping readers hooked with an engaging email design.

Be it dark mode, accessibility, or GIFs, every design element can make or break your campaign.
While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. Here's a thread about our findings below
(1/7) 66.7% of the surveyors use drag-and-drop editors for creating their email template to leverage #emailautomation and quick scalability.
Read 9 tweets
Mailmodo Profile picture
Jan 24
Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings.
(1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam.
(2/7) 52.6% of the surveyors increased their daily send by 1.5X in the warm-up phase which is a known and tested method to scale the domain successfully.
Read 8 tweets

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