1. Open Ahrefs 2. Put "quora.com" into Site Explorer 3. Go to Organic Keywords 4. Search for a seed keyword that you want to research 5. Filter out URLs for the search
For this example, I chose "mango"
Now, scan through and look for questions that look relevant.
I found a bunch on the first page:
- is mango acidic
- is dried mango good for you
- is mango a citrus fruit
- how long does a mango tree take to grow
etc
Lets look at "is mango acidic"
Quora ranks #6
There is a DR 15 URL ranking #4
There is a DR 6 URL ranking #1
You get the picture....
Rinse and repeat
Quora URLs are typically a good sign of ranking potential.
A well written article on the specific topic should outrank a Quora article, provided Google sees your site as topically relevant
Let me know what you think of this tip!
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We all know how valuable updating old content is. Articles age and tend to lose traffic, and updating them with fresh content can be a quick #SEO win.
But what about all of the articles you publish that never end up ranking? Or even indexing?
Here is a QUICK approach I take:
1. Go to Google Search Console 2. Go to Index / Coverage 3. Click on Excluded 4. Look for "Crawled - currently not indexed" and "Discovered - currently not indexed" 5. Download both sets of URLs
Merge these into one CSV.
This list represents articles published, but Google doesn't like. They have either discovered or crawled them, and decided to not index them
You could redo them, but that would be time consuming and expensive. And, ROI might be pretty low, given that they have never ranked
Suffering losses from a Google Update stinks, and it can be hard to analyze exactly what happened (and what to do about it).
If you're overwhelmed by where to start, here is a relatively simple, non-technical way to analyze your site after an algo hit #seo
#1 Determine What "Lost"
Did you lose all of your featured snippets? Did all of your buying guides drop but none of your info articles? Did URLs from one topic drop while a different topic kept its rankings?
OpenAnalytics or Search Console and start slicing and dicing the data.
Here's some of segments:
- monetized (affiliate) content vs un-monetized
- snippets vs no snippets
- links vs no links
- by topic cluster
- by # of internal links
Google's updates are much more sophisticated nowadays, so I rarely find anything here. But I have before!
If it done right, it can lead to explosive growth.
But the key is determining when (and what) to delete... and when to avoid it.
Here is one case study, exactly one year later!👇
At my agency 201creative.com, we took on a client who's site traffic and sales were flat / slightly declining
The biz had 1 product (+ supporting content) that historically performed really well, and had added some new products and supporting content in the last year.
In our eval, we saw that 1 product had been around the longest + had the most supporting content. As the biz grew, newer products were introduced, with some content published around each of those.
In that last year, all product and content traffic was slightly declining.