jared bauman Profile picture
Jul 27 5 tweets 2 min read
Here's a 90 second way to find a treasure trove of low competition, question-style keywords.

You're probably not using this tactic, and its really really simple to implement.

Read below

#seo #keywordresearch
1. Open Ahrefs
2. Put "quora.com" into Site Explorer
3. Go to Organic Keywords
4. Search for a seed keyword that you want to research
5. Filter out URLs for the search

For this example, I chose "mango"
Now, scan through and look for questions that look relevant.

I found a bunch on the first page:
- is mango acidic
- is dried mango good for you
- is mango a citrus fruit
- how long does a mango tree take to grow
etc
Lets look at "is mango acidic"

Quora ranks #6

There is a DR 15 URL ranking #4

There is a DR 6 URL ranking #1

You get the picture....
Rinse and repeat

Quora URLs are typically a good sign of ranking potential.

A well written article on the specific topic should outrank a Quora article, provided Google sees your site as topically relevant

Let me know what you think of this tip!

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More from @jaredbauman

Jul 22
We all know how valuable updating old content is. Articles age and tend to lose traffic, and updating them with fresh content can be a quick #SEO win.

But what about all of the articles you publish that never end up ranking? Or even indexing?

Here is a QUICK approach I take:
1. Go to Google Search Console
2. Go to Index / Coverage
3. Click on Excluded
4. Look for "Crawled - currently not indexed" and "Discovered - currently not indexed"
5. Download both sets of URLs

Merge these into one CSV.
This list represents articles published, but Google doesn't like. They have either discovered or crawled them, and decided to not index them

You could redo them, but that would be time consuming and expensive. And, ROI might be pretty low, given that they have never ranked
Read 8 tweets
Jul 19
A client success story in "doing the right things" and "nothing extraordinary or special" with #SEO

No huge link building campaign or massive content push on this one.

You can get great results for websites on a relatively small budget, just by doing the basics correct.

👇
My agency 201creative.com was hired for SEO by a company that sells a relatively ubiquitous product.

They KILL it in Amazon, but wanted to diversify so as not to rely solely on Amazon.

They had just 22 referring domains, DR of 3, and 0 blog posts.
They had dozens of competitors, some with huge brands that are very recognizable. The big names had big sites (DR 75, etc).

Some of the more niche competitors were smaller (DR 37) but still had a really good web presence, lots of content, and a decent backlink profile.
Read 17 tweets
Jun 17
I have a site that dropped in the recent #Google #seo algorithm update.

It's a good site, and I plan on using this as an opportunity to improve the site further.

Here are the 8 things I'm going to do 👇
First and foremost, I am not an Algo or recovery expert. I leave that to experts like @glenngabe @Marie_Haynes

I do own a few sites on my own + my agency 201creative.com does SEO for 25-40 sites monthly

So, just some thoughts from me. Take them with a of salt.
#1 Site Audit

Run a Site Audit through @ahrefs. Fix everything.

Do I think my site dropped because 35 images didn't have alt text (hypothetical example)? No

But there is no reason not to get everything in order. Don't give Google any technical reasons to ding your site.
Read 14 tweets
Jun 1
Suffering losses from a Google Update stinks, and it can be hard to analyze exactly what happened (and what to do about it).

If you're overwhelmed by where to start, here is a relatively simple, non-technical way to analyze your site after an algo hit #seo
#1 Determine What "Lost"

Did you lose all of your featured snippets? Did all of your buying guides drop but none of your info articles? Did URLs from one topic drop while a different topic kept its rankings?

OpenAnalytics or Search Console and start slicing and dicing the data.
Here's some of segments:
- monetized (affiliate) content vs un-monetized
- snippets vs no snippets
- links vs no links
- by topic cluster
- by # of internal links

Google's updates are much more sophisticated nowadays, so I rarely find anything here. But I have before!
Read 22 tweets
Apr 27
Does deleting content in bulk help #seo growth?

If it done right, it can lead to explosive growth.

But the key is determining when (and what) to delete... and when to avoid it.

Here is one case study, exactly one year later!👇 Image
At my agency 201creative.com, we took on a client who's site traffic and sales were flat / slightly declining

The biz had 1 product (+ supporting content) that historically performed really well, and had added some new products and supporting content in the last year.
In our eval, we saw that 1 product had been around the longest + had the most supporting content. As the biz grew, newer products were introduced, with some content published around each of those.

In that last year, all product and content traffic was slightly declining.
Read 12 tweets

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