Cosmos is one of the best examples of the current web3 design trends across the industry.
Colorful hues, dark mode, space themed 3D elements, planets and orbits - all done so magically well!
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The “Internet of Blockchains” copy is outstanding, and combined with the planetary background really drives the message home - that they are a collection of decentralized ecosystems.
Plus, the planets are interactive on hover! 😀
The space and planet theme trickles down from big background elements all the way to small images and icons.
Now, your turn.
How to evaluate aesthetics of your homepage?
I follow 3 simple steps:
1/3 Colors
✔ Use a max of three (plus or minus one) different colors
Too many colors distract the user and make the interface overwhelming.
3 is the sweet spot - primary, primary light and accent. That's all.
2/3 To the point
✔ No unnecessary design elements (those which serve no functional purpose)
Again, lesser distractions = more focus.
Every element on the screen MUST serve some purpose towards the goal of the page.
3/3 Imagery
✔ Use high quality images, videos, illustrations, etc
Pixelated images and blurry images are a turn off.
Use webp and svg assets which are vector and don't lose their quality (while still maintaining file size).
I wrote a free guide on how to evaluate a web3 homepage design for the above parameters (using Cosmos as an example): lnkd.in/djCS6BdU