Thread by @PitchGroundHQ

📌 𝗪𝗘𝗕𝗜𝗡𝗔𝗥 𝗔𝗟𝗘𝗥𝗧 - 𝟳𝘁𝗵 𝗦𝗲𝗽

SaaS Marketing is Contextual Marketing, it's different.

#sales #saas #saasmarketing #marketing #ContextualMarketing #MarketingStrategy #TargetedMarketing #GlanceHQ #PitchGround #GrowthMarketing #GrowthHacking

As marketers, we always look for new ways to reach our target audiences. And with the rise of the internet and social media, we have more tools than ever to do just that. But with so many options, it can be difficult to know which one to use.

𝗔𝗻𝗱 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗦𝗮𝗮𝗦 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗵𝗲𝗻 𝗶𝘁'𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴.

​SaaS marketing is a type of marketing that is based on providing value to the user. It's about creating a relationship with the customer and understanding their needs.

So how is SaaS marketing different from other types of marketing?

​For one, it's more contextual. That means that it considers the customer's current situation and provides them with the information they need at that moment.

SaaS marketing is about connecting with the customer & understanding their individual needs. Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their search terms or recent browsing behavior.

𝗪𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗦𝗮𝗮𝗦 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗸𝗲𝘆. But what is contextual marketing, and how is it different from other marketing strategies?

𝗗𝗼 𝗻𝗼𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘁𝗼𝗽𝗶𝗰 : lu.ma/glance-1