Thread by @madmanick

Properly using 301 redirects for #SEO is important to maintain keyword rankings and #organic traffic while your site undergoes content or architecture changes. But what are 301 Redirects for SEO and what are the common issues? A #Thread 🧵

Adding new or updated #content to a site makes redirects necessary to make sure that users and search engine crawlers can still find your content. While the use of redirects has become imperative to maintaining link equity and #keyword rankings…

improper use of it can result in a loss of these, as well as a poor user experience for your #Website. Pairing 301 redirects with proper #searchengineoptimization practices can ensure that your content and search visibility is well maintained.

What are 301 redirects?

301 redirects are used to tell search engines that a website has been permanently moved to a new location. This lets the search engine know that this site can be removed from indexing and replaced with the new page instead.

Why do 301 redirects matter?

▪️Redirects ensure the most up-to-date version of your website is being indexed
▪️During site migrations, your web pages’ visibility is still being upheld
▪️Link equity you’ve earned through backlinks or previous link building is maintained

Common issues that may arise from redirects:

💔 Broken redirects
➰ Redirect chains & redirect loops
⌨️ Redirecting to HTTP instead of HTTPS
🔗 Internal links with redirects
⚙️ Redirects in XML Sitemaps

These issues could be flagged when running a SEO site #Audit using the Site Auditor in your SearchAtlas dashboard. Find out more about the best SEO #tool on the #market by visiting linkgraph.io