Thread by @realLeadhype

1/ How to use the Pains & Gains exercise to better understand your market. 🧵

#marketing #emailmarketing #coldemail #coldemailing

2/ Pains:

spend 3 minutes creating bullet points on your market and your market pains

(it's important to note: these are NOT your personal pains)

3/ Come up with as many bullet points as possible:

(1) what problems are they having?

(2) what challenges are they having?

(3) what's stressing them out?

4/ Gains:

spend 3 minutes writing down the 'positive results of dealing with you' and your products/services.

5/ Consider these:

(1) emotional gains

(2) physical real-world gains

6/ Check out the Ex. Below:

7/ The closer you get to understanding your market, the better your chances of catching a lead.

Happy cold emailing!