1/ How to use the Pains & Gains exercise to better understand your market. 🧵
#marketing #emailmarketing #coldemail #coldemailing
#marketing #emailmarketing #coldemail #coldemailing
2/ Pains:
spend 3 minutes creating bullet points on your market and your market pains
(it's important to note: these are NOT your personal pains)
spend 3 minutes creating bullet points on your market and your market pains
(it's important to note: these are NOT your personal pains)
3/ Come up with as many bullet points as possible:
(1) what problems are they having?
(2) what challenges are they having?
(3) what's stressing them out?
(1) what problems are they having?
(2) what challenges are they having?
(3) what's stressing them out?
4/ Gains:
spend 3 minutes writing down the 'positive results of dealing with you' and your products/services.
spend 3 minutes writing down the 'positive results of dealing with you' and your products/services.
5/ Consider these:
(1) emotional gains
(2) physical real-world gains
(1) emotional gains
(2) physical real-world gains
6/ Check out the Ex. Below: 
7/ The closer you get to understanding your market, the better your chances of catching a lead.
Happy cold emailing!
Happy cold emailing!
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