Paweł Huryn Profile picture
Nov 10 16 tweets 8 min read
Lock yourself in a room and read those 12 books on PM

(you'll thank me later; Nov 2022): 🧵

#productmanagement #prodmgmt
1. Inspired by @cagan

Lessons:

• Most of your ideas are not going to work
• Principles of product discovery, which results in a validated product backlog

amzn.to/3thC9QE
2. Empowered by @cagan

Lessons:

• Set goals and hold teams accountable for the outcomes
• Your role as a leader is to help everyone on the team achieve competence

amzn.to/3ht73ml
3. LOVED by @mavinmartina

Lessons:

• The best tech products can still lose in the marketplace. Why? They are beaten by stronger product marketing.
• Everything you need to know about product marketing, which is widely misunderstood

amzn.to/3WSvgTs
4. The Lean Startup by @ericries

Lessons:

• Validating key business assumptions with the help of MVP prototype
• How to ensure sustainable business development: the sticky engine of growth, the viral engine of growth, and the paid engine of growth

amzn.to/3NRPAQt
5. The Lean Product Playbook by @danolsen

Lessons:

• Everything you need to know about creating great products in one book
• Business Model, Value Proposition, MVP, Product-Market Fit, Product Discovery, Prototypes, Great UX, Key Metrics, and more

amzn.to/3WLvjAj
6. Continuous Discovery Habits by @ttorres

Lessons:

• It's essential to interview your customers regularly (weekly!)
• Structured and sustainable approach to continuous discovery and opportunity mapping

amzn.to/3fNNuVt
7. Product-Led Growth by @wes_bush

Lessons:

• How to use your product as the main vehicle to acquire, activate, and retain customers
• Customer outcomes and why they don't give a damn about your product features

amzn.to/3DTRgVc
8. Escaping the Build Trap by @lissijean

Lessons:

• Why organizations cultivate a feature-factory mindset
• Focus on outcomes, not outputs

amzn.to/3fOzHOq
9. Business Model Generation by @AlexOsterwalder & Yves Pigneur

Lessons:

• How to systematically understand, design, and implement a strong business model
• Dozens of inspiring, real-life examples that are easy to remember

amzn.to/3UHeF2P
10. Testing Business Ideas by @AlexOsterwalder & @davidjbland

Lessons:

• Start from an idea, then use the design loop to improve it
• Use discovery experiments to examine your assumptions

amzn.to/3UFzR9x
11. Radical Focus by @cwodtke

Lessons:

• Select only one OKR. Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy)
• Do not incentivize OKRs

amzn.to/3UF4ifW
12. Decisive by Chip & Dan Heath

Lessons:

• We can't deactivate our biases and wishful thinking, but we can counteract them with the right discipline
• You can overcome short-term emotion by attaining distance

amzn.to/3EgJHJE
That's a wrap!

You can learn more about recommended books, videos, podcasts, free PM courses, frameworks, and more from my free article:

huryn.substack.com/p/the-biggest-…
If you enjoyed this thread:

1. Follow me @HurynPawel for more of these
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More from @HurynPawel

Nov 11
Listening to podcasts can transform your PM career.

Problem: There are more than 850,000 of them.

Solution: Top 11 PM podcasts you'd be crazy to miss: 🧵

#productmanagement #prodmgmt
1. Lenny's Podcast @lennysan

Probably the best product podcast on this planet.
The true king of podcasts.

More: lennyspodcast.com

You can't miss an episode with @cagan:
lennyspodcast.com/the-nature-of-…
2. This Is Product Management by @feedbackloopcom

This is a must-listen for anyone involved in creating, designing, selling, and managing products or services.

Apple: podcasts.apple.com/us/podcast/thi…

Spotify: open.spotify.com/show/5qoM5evv8…
Read 14 tweets
Nov 8
I've read 6 books on product leadership and setting goals.

Top 6 secrets every product leader needs to know about: 🧵

#productmgmt #prodmgmt
1. Give teams problems to solve, not tasks to do

Set goals and let the team discover how to best achieve them. Hold them accountable only for the outcomes.

In the case of OKRs, ask your teams to propose KRs. This will build a stronger commitment and a sense of ownership.
2. Show trust instead of exercising control

This may seem difficult at first. As a rule of thumb, you should delegate and trust more than you feel comfortable with.

Make sure you provide people with context to enable better, informed decisions.
Read 10 tweets
Nov 7
A few controversial things I believe about PM and growth:

1) Customer outcomes over business metrics

Pursuing only business results is a silly goal.

Because users are too often forgotten.

Customer outcomes are a better pursuit in the long term: 🧵
• Delighted customers impact your business > $$$
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth

Start with your customers and "work backwards."

More: lnkd.in/dUTraQCg
2) Select only one OKR

Contrary to popular belief, OKRs are not "the most important" tasks.

Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Read 12 tweets
Nov 6
Are you using Lean Startup, Agile, or Product Discovery?

Be careful. If you cherry-pick, you can spectacularly fail.

Why is this the case? And how to avoid it?🧵

#productmanagement #prodmgmt #agile #scrum
1. Lean Startup

Take the MVP test results as proof and execute your plan in a waterfall style. Without regular inspection and adaptation, your plan will fall apart like a house of cards.

Shot to the moon.
2. Agile

Pick an Agile framework like Scrum. Start without validating your business model. Came up with ideas and deliver them in iterations.

Most ideas are not going to work. And your product probably never had a chance to achieve the Product-Market fit.

Gambling and waste.
Read 14 tweets
Nov 2
PM is not the CEO of the Product. But it doesn't stop there.

She should not even dictate WHAT needs to be built.

Let me explain. In most companies, it goes like this: 🧵

#productmanagement #prodmgmt
1. Stakeholders decide on the high-level roadmap
2. PM refines the details and creates User Stories ("WHAT")
3. Work is waterfalled to the DEVs, who only decide "HOW"
4. Designer tries to make it prettier. It's like lipsticking a pig
You know what I think? Waterfall and stage gates. Even if you use an Agile framework, don't lie to yourself. That's a project mindset.

How to clean up this mess?
Read 13 tweets
Nov 1
What do @Apple, @Google, and @Intuit have in common?
 
Bill Campbell, "The Trillion-Dollar Coach."

Top 6 lessons from the legendary coach of Silicon Valley stars: 🧵

#leadership Image
1. Remove "tension in the machine"

Working with individuals is not enough. To achieve great outcomes, you need to work with the entire team. Eliminate internal competition, egos, and conflicts. Make sure everyone is aligned around shared values and goals.
2. Leadership can only be earned
 
Your top priority is coaching people and helping them grow. Listen and pay attention. Carry about their well-being and support them when they need it.

"If 'you're a great manager, your people will make you a leader. They acclaim that, not you"
Read 12 tweets

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