Thread by @darth_na

.
:: The power of listing pages! ::
<categories, tags, heads/hubs etc.>

@lilyraynyc shows listing pages ranking when news isn't active.

So long as you:
1) have enough content/pages about X
2) utilise links properly
3) structure the page properly

#SEO #Publishers

https://twitter.com/lilyraynyc/status/1592228104143265793

The problem is, in most cases:
a) platform default setups suck
b) people fail to utilise taxonomies properly
c) people don't customise/optimise categories/tags pages etc.

Tags are often seen as a "blog" thing,
not a "user nav" thing,
and are either barely thought of, or spammed.

But the reality is,
they are a concrete way to interlink pages around specific topics/keywords/entities (people/places/events etc.),
and enable users to move between pieces,
even when they are "distanced" (be it by content type, time, format/medium etc.)

And proper tagging also aids you with things like
Content Audits
Term trend analysis
Internal link opportunities/suggestions
etc.

(And this applies not only for "news" and similar publishers - but ecommerce and guidance content etc.)