When you look back at the history of #HIV and #AIDS it took a massive publicity campaign & years to bring the public to the understanding that things had changed, that wearing a condom was now a habit they needed to adopt so they wouldn't get and spread a lethal infection. 
And it was a different time, when people's media consumption was limited to TV, movies and print, most of which did not want to acknowledge the scale of the problem let alone promote a change to the status quo.
A lot of people suffered and died tragic, horrible, needless deaths
A lot of people suffered and died tragic, horrible, needless deaths
The scars from that era are still felt to this day. It took decades for an effective treatment to be developed, and in the beginning the attitudes from those in authority ranged from blasé to outright contempt and celebration at people's suffering.
Ultimately campaigners succeed in changing public behaviour & attitudes
They convinced people of the need to do something which they didn't want to do
And the key to this campaign was answering the question - "what's in it for me?"
The answer - avoiding a slow, painful death.
They convinced people of the need to do something which they didn't want to do
And the key to this campaign was answering the question - "what's in it for me?"
The answer - avoiding a slow, painful death.
The #SARSCoV2 crisis is not the same as the #AIDS crisis.
It's shaping up to be a lot worse. Especially as the lessons learned from AIDS are not being applied.
It will always be a difficult task to convince people to change their behaviour, but over time it is possible
It's shaping up to be a lot worse. Especially as the lessons learned from AIDS are not being applied.
It will always be a difficult task to convince people to change their behaviour, but over time it is possible
There was no one message to reach everyone. Campaigners developed messaging to communicate the risks to different demographics.
Likewise, no one message on the dangers of SARSCoV2 infection will be effective.
Many of you already know this, but it's important & needs repeating.
Likewise, no one message on the dangers of SARSCoV2 infection will be effective.
Many of you already know this, but it's important & needs repeating.
What's repeated is remembered, what's remembered is understood. Eventually.
Simply repeating a message over & over is effective - "masks don't work" is one recent example
It's not true, but that doesn't matter, those who hear it enough start to believe there's something to it
Simply repeating a message over & over is effective - "masks don't work" is one recent example
It's not true, but that doesn't matter, those who hear it enough start to believe there's something to it
Those of us who are aware of the dangers SARSCoV2 poses to the public find ourselves in the unenviable position of repeating the campaigns of the past.
So, do your best to learn from them, and don't give up hope. Slowly, that change will come.
So, do your best to learn from them, and don't give up hope. Slowly, that change will come.
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