When building a product, remember not all of your users are experts in the domain, but that opens up a golden opportunity for you /1🧵
It’s important to gauge the level of competence in the domain with the users, especially if you’re an expert in the area /2
People buy products because it fulfills a job-to-be-done, but that doesn’t mean everyone knows *how* to do that job. /3
So if you’re designing it that way *you* want to use it - highly customizable and all the bells and whistles - this is probably at odds with a huge portion of your users looking for expert guidance and quick start to getting value. /4
You’re designing for “expert mode” and there’s probably a portion of people who want that. But they’re not in the product exposed to it as much as you are. /5
When you bake your expertise into the product, instead of assuming the user is an expert, now it becomes 100x valuable. /6
Get people set up quickly, guide them with your expertise, and show them value immediately. Let them customize from there.
#ux and #prodmgmt go hand in hand! /end
#ux and #prodmgmt go hand in hand! /end
• • •
Missing some Tweet in this thread? You can try to
force a refresh
