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Darth Autocrat (Lyndon NA) Profile picture
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Dec 19 • 21 tweets • 7 min read
.
:: Hits of 2022 ::

Getting this in early,
and for those that have followed me for some time,
yes, there are marked differences between threads in 2022 and those of 2021.

It's been a year long set of little tests and comparisons.

Thank you for sticking with me!

#SEO
First off ...

A quick look at elements that most pages should have.

Then we have concerns over how people are choosing what content to delete :(

And a warning about ignorant bots producing content...

And a reminder that the various tools are all "wrong"!,
and that you can't really compare between them etc.

A look at what SEO can cover ...
as people forget it's Not just for bottom of funnel,
and not just for products/services...

A warning (and request!) regarding
"Edge optimisation",
and how it makes me itch (and swear!).

Alerts and KPI monitoring is still an area many miss,
and should be setup as well as regular partial audits and scheduled full audits.

There's a look at whether traffic drops should be a concern ...
... and how to look at them properly!

And ... it's not all "business".

Sometimes, I poke fun or have a giggle...

And make meme's...
(does this count as a meme?)

... and slapping Lord Sugar was fun too :D

And the whole EAT > EEAT thing shows an age divide in the industry :D

I also continued my run of #Remember #SEO images:

There was one for G is not against AI Content
(that may change - though the focus will still likely be on crap content)

And, despite it being nearly 2023...
... Domain Age, again...

And another classic myth,
the Google Sandbox;

And a reminder that G ignores 404's in regards to ranking (which is a shame, as some of them are brilliant!)

.

Now ... the whole year has been a kind of test,
comparing performance to the year before.

And - the test was quite clear ...
... as despite gaining a ton more followers (thank you!),
the number of likes and shares was lower.

>>>
>>>

And as BSEO doesn't seem interested in it,
I might as well make it a thread for 2023.

You'' also have noticed that I worked hard at resharing some of the older stuff.
That netted me up to an additional 10% of likes/shares,
but more importantly, gained more followers.
The most shared ones were:

* Internal Links



* Don't just Delete Content


It's a little worrying how often those were found to be relevant/useful! :(
... and to wrap up...
... I got to do a Twitter Open Spaces thing with @Semrush and @AlexTachalova



Which was probably the most exciting and entertaining thing all year :D

• • •

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More from @darth_na

Darth Autocrat (Lyndon NA) Profile picture
Dec 13
1/?
::❗️ SEO isn't just about Conversions ❗️::

1) What is a "conversion"
2) There are other goals

Conversions aren't always Direct/Immediate!
They also may be action (signup) rather than transaction (payment).
Or they could transfer (online to store visit/call)

#SEO

>>>
2/?
>>>

Monetary transactions are not the only Goals!

As a channel, SEO can generate Awareness/Exposure, build Recognition/Trust,
and the content may be their for trust/perception/persuasion etc.,
rather than direct/immediate money.

>>>
3/?
>>>

So ... depending on situation;
No, Traffic that doesn't lead to conversions may not be a waste in SEO!

It's not all short-term, short focus, immediate/fast!
SEO is Not Ads ... and even that method has mid/long term gains, If done or utilised properly!

>>>
Read 8 tweets
Darth Autocrat (Lyndon NA) Profile picture
Dec 11
.
:: Attribution - Grossly misunderstood ::
:: (And digital spoils us) ::

You can literally see who has experience/knowledge in actual marketing,
and those that have only every dealt with digital,
and not bothered to learn/research anything else :(

>>>
>>>

TV, Radio, Print ... these didn't have "exact numbers".
And they sure as hell don't give insights into the number of exposures before conversion (if!).

And yet - they managed quite well for decades (and longer!), ...

>>>
>>>

... to the point ... big companies STILL invest in those channels/mediums/sources.

The reason is ... there's far (FAR!!!!) more than Immediacy and Last Touch.

(To be clear, First Touch and even Multi-Touch aren't accurate either :D)

>>>
Read 8 tweets
Darth Autocrat (Lyndon NA) Profile picture
Dec 6
.

Okay ... mt kids are ill, I'm ill, I'm exhausted,
and I stumble over this pile of steaming shit?

Yeah - no fucking gloves, as I just don't have the mental capacity to constrain myself!

Ready?

>>>
>>>

1) That is NOT a strategy.
That's a spun guide on how to create a strategy,
and as it's based on pre-existing SEO content,
it's shit.

Goals?
Objectives?
KPIs?

How does the SEO Channel fit in with the other channels?



>>>
>>>

2) Yeah - another generic, paraphrased garbage guide.

What metrics, which KPIs, for what Goals?
Where's the prioritisation?
Where's the mention of site architecture, internal links, prominent pages, aligning business goals with user goals etc.?



>>>
Read 18 tweets
Darth Autocrat (Lyndon NA) Profile picture
Nov 17
.
:: GDPR - Broader than you think? ::

Now - I'm no expert, but
"...
whenever you differentiate one individual from others, you are identifying that individual
..."

Does that not include things like hashed IPs?

#SEO #Analytics
>>>

gdpr.eu/eu-gdpr-person….
>>>

And it's not just "Cookies"
(inc. modern browser storage mechanisms, such as localstorage),
it also applies to other methods,
such as "digital fingerprinting";

"...
Any information that could identify a specific device, like its digital fingerprint, are identifiers
..."
Which raises some questions,
as I see several analytics products that claim to not need declaration for GDPR,
as they hash data, and/or have short-term identifiers (single day etc.),
such as @usefathom and @PlausibleHQ.

But the above suggests even that's not compliant?
Read 5 tweets
Darth Autocrat (Lyndon NA) Profile picture
Nov 15
.
Can someone explain this to me, please?

Look, I'm not a "big tech" guy.
I'm a simple bloke that beats their head against the keyboard until the HTML, CSS, JS, PHP, Python and SQL do what I want (kind of).

How does Twitter "break"?

Via @lilyraynyc (who has emoji's back :D)
I mean ... clearly, the infrastructure has to be different than running WP, Drupal, Magento, Bugzilla, MySQL/Maria etc.

But ...

... I don't get how things like
* Quote tweet
* Emoji's
etc. "disappear"

I also don't understand how comes staff are needed to keep them working?
Clearly, I'm utterly clueless and ignorant,
as I would have thought that any system that required that much maintenance, and was that fragile,
had serious issues.

Does Quora have a team of people keeping the
ask a question button
visible and working?
Read 5 tweets
Darth Autocrat (Lyndon NA) Profile picture
Nov 15
.
:: The power of listing pages! ::
<categories, tags, heads/hubs etc.>

@lilyraynyc shows listing pages ranking when news isn't active.

So long as you:
1) have enough content/pages about X
2) utilise links properly
3) structure the page properly

#SEO #Publishers
The problem is, in most cases:
a) platform default setups suck
b) people fail to utilise taxonomies properly
c) people don't customise/optimise categories/tags pages etc.

Tags are often seen as a "blog" thing,
not a "user nav" thing,
and are either barely thought of, or spammed.
But the reality is,
they are a concrete way to interlink pages around specific topics/keywords/entities (people/places/events etc.),
and enable users to move between pieces,
even when they are "distanced" (be it by content type, time, format/medium etc.)
Read 4 tweets

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