Katy Milkman Profile picture
Dec 31, 2022 15 tweets 9 min read Read on X
Thinking of making a #NewYearsResolution for 2023? Here’s what #science says about whether and how to proceed… 🧵
First, you’re in good company. Lots of people use fresh start dates like new year’s to motivate goal pursuit. If Jan 1 gives you a sense that your past failures are history and makes you think big picture about your goals, great. No reason not to lean into it! Cc: @hengchen_dai
Setting goals also reliable helps you achieve more. The best goals are specific and stretch you to push harder than usual. They are also measurable.
It’s useful to break your specific goal down into bite-sized pieces. So don’t say “I’ll volunteer 200 hours this year.” Instead say “I’ll volunteer 200 hours this year, and I’ll do it 4 hours every week.” Cc: @aneeshrai17
Plan for exactly how you’ll follow through on your weekly or daily goal. When will you do it? Where will you do it? What’s the situation that will remind you to act? Just as a performer needs a cue to say their lines, you’ll also benefit from a cue!
Find a fun way to pursue your goals. We mistakenly think the long-term benefits of success will be enough to spur us on but it’s actually critically important to enjoy goal pursuit. If you don’t, you won’t persist. Mary Poppins was right! Cc: @ayeletfishbach @Kaitlin_Woolley
How can you make goal pursuit fun? Consider only allowing yourself to enjoy a temptation you crave (say, watching a favorite lowbrow show or eating a certain snack) while pursuing your goal (e.g. exercising at the gym or hitting the library). It’s called “temptation bundling”.
Is your goal to quit something? Then consider a penalty clause. You can fine yourself for failing. Just put money on the line that you’ll have to forfeit if you don’t succeed. It’s useful to increase the price of your vice. Websites like @stickK can help. Cc: @deankarlan
If you hope to build a new habit, repetition and rewards matter, but rigidity is the enemy of long-term success. Build elastic habits by practicing flexible routines. If you always exercise at the same time, you’ll think it’s the only option. Practice plan B. Cc: @johnbeshears
You can achieve more when you set tough goals that build in a little slack for emergencies. Aim to meditate 7 days a week but give yourself up to 2 emergency skip days and you’ll achieve more than if you aim for 5 or 7 days of meditation w/o slack. Cc: @marissa_sharif @ProfShu
Have a growth mindset when you pursue your goals. That means viewing missteps as learning opportunities and recognizing they can help you improve. A fixed mindset would lead you to interpret the same stumbles as diagnostic of your fixed (and limited) capacity. We can always grow.
Did you know that coaching peers pursuing goals that resemble yours can help YOU achieve more? It builds your confidence, generates new insights through introspection and capitalizes on the “saying is believing effect” (and you’d feel hypocritical if you didn’t take your advice).
If you want to achieve more, spending time with people who are a bit ahead of you on the curve can be a big help. Peer pressure is real, so use it to your advantage. It’s instinctive to try and conform; plus, peers demonstrate what’s possible and show us tactics that work.
Make it as easy as possible to stick to your goals by eliminating all unnecessary friction. That might mean making it frictionless to grab a healthy snack (and tough to find an unhealthy one) by changing what’s in your pantry or living close to a yoga studio. Cc: @ProfWendyWood
If you’re looking for a short summary of the #research covered in this thread on #NewYearsResolutions, check out this piece on @CNN

cnn.com/2023/01/01/hea…

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More from @katy_milkman

Apr 8
Does behavioral science have anything to say about the effects of a solar eclipse? If you witness today's eclipse, you're almost certain to experience awe. Here's what you should know...
Awe is "the feeling of being in the presence of something vast." How can awe change you?🧵 Image
Experiencing awe makes us more prosocial. That is, we're more open to helping other people after a run-in with awe. Today might be a good day for charitable giving and generosity in the U.S. 👉 bit.ly/3vIaqNK
Awe is an experience we want to share with others. In one project I did years ago with @j1berger of @Wharton, we found that news stories published by the @nytimes that inspired awe were particularly likely to go viral online. 👉bit.ly/3PQt50A
Read 8 tweets
Feb 2, 2022
37 behavioral scientists designed a
23 condition megastudy testing different sets of
1-2 text messages to boost vaccinations among
689,693 @Walmart pharmacy customers
430 forecasters tried to predict what worked
NOW our results are out in @PNASNews... 🧵
pnas.org/content/119/6/…
What SMS nudges worked @Walmart to encourage vaccination?
1. All text reminders were better than nothing
2. Repeated reminders outperformed one-time reminders (nagging works)
3. The top performing message conveyed that a flu shot was "waiting for you" (endowment effect style)
Scientists who designed the nudges were no better than chance at predicting what would work (how embarrassing!), but Prolific survey respondents were decent forecasters. Maybe an insider-outsider bias?
Read 10 tweets
Sep 24, 2021
Let's get the #BehavioralScience of booster rollout right. Tips (a🧵):
1) Pharmacies, docs, + - everyone who gave 1st and 2nd doses: queue up (multiple) text reminders to everyone eligible for boosters to spread the news.
2) Tell patients you've got a booster "reserved" for them.
Why text with these (repeated) reminders you ask? Why are we telling people to "claim" their shots that are "reserved" or "waiting" for them? The science supports it:
Exhibit A: pnas.org/content/118/20…
Exhibit B: papers.ssrn.com/sol3/papers.cf…
Exhibit C: nature.com/articles/s4158…
3) Automatically give people an appointment to get their booster shot, and tell them the date/time. Make it easy to reschedule.
Why? Again, the science supports it:
jamanetwork.com/journals/jama/…
4) Schedule them on the same day of the week & at the same time of day as their 2nd shot.
Read 6 tweets

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