Just wrapped up my first session @theunified “The New Lexicon of Wine” about how we can bring in new and diverse consumers through a new way of communicating about wine. #uwgs @megmaker @ericaduecy Key takeaways and musings to follow….
The significance of gatekeepers is decreasing and the importance of micro communities is increasing. #uwgs @theunified
The influence of experiences with wine is increasing. Also, wine doesn’t have to be a focal point, but a part of the ensemble. @theunified #uwgs
More people need to be at the proverbial table #uwgs @theunified
Convey that the bottle comes with the possibility of a good time. Help people see how they can make this wine a part of their life. @theunified #uwgs
Recognize when we’re using jargon, and stop! @theunified #uwgs
Wine is a shared sensory experience. @theunified #uwgs
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