WSET Diploma Certified Sommelier - Wine Educator - Wine Writer - International Wine Judge. Focus on diverse-owned wineries (Black, LGBT, minority, and women).
Jan 26, 2023 • 15 tweets • 5 min read
A recap and hot takes from @theunified State of the industry this AM. #uwgs
Consumer trends in a nutshell: they’re drinking better not more, seeking convenience, health and social conscious, they value transparency, they’re tried to their devices, and they’re diverse. #uwgs
Jan 25, 2023 • 4 tweets • 1 min read
How can we have a 2.5 hour presentation on the State of the Industry without a diverse voice on the panel? I’m looking at a pale, (mostly) male, and stale group. #GroundhogDay
I’m also acknowledging that I don’t know the discussions BTS on how this panel was crafted, but this is glaring. Frighteningly glaring.
@JuliaConey and @McBrideSisters keynoting @theunified luncheon. An excellent conversation around the McBride Sisters’ success + reaching the “new” wine consumer. #uwgs
Let’s reframe our definition of who the “new” wine consumer is. It’s not just the 21 year old just starting to drink wine. It’s the person who’s been a spirits drinker their whole life but wants to get into wine. #uwgs@theunified
Jan 24, 2023 • 7 tweets • 4 min read
Just wrapped up my first session @theunified “The New Lexicon of Wine” about how we can bring in new and diverse consumers through a new way of communicating about wine. #uwgs@megmaker@ericaduecy Key takeaways and musings to follow….
The significance of gatekeepers is decreasing and the importance of micro communities is increasing. #uwgs@theunified
