Share this page!

Brianne Cohen Profile picture
Twitter logo
Jan 24 • 4 tweets • 3 min read
@JuliaConey and @McBrideSisters keynoting @theunified luncheon. An excellent conversation around the McBride Sisters’ success + reaching the “new” wine consumer. #uwgs
Let’s reframe our definition of who the “new” wine consumer is. It’s not just the 21 year old just starting to drink wine. It’s the person who’s been a spirits drinker their whole life but wants to get into wine. #uwgs @theunified
Newsflash: millennials are 40. We’re not “kids” anymore. #uwgs @theunified
The glass is half full (the wine industry) even after recent news of wine drinking trending down. There are always opportunities to bring more people into this space. @theunified #uwgs

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Brianne Cohen

Brianne Cohen Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @SOMMspirations

Brianne Cohen Profile picture
Jan 26
A recap and hot takes from @theunified State of the industry this AM. #uwgs
Consumer trends in a nutshell: they’re drinking better not more, seeking convenience, health and social conscious, they value transparency, they’re tried to their devices, and they’re diverse. #uwgs
Almost 50% of under 30 year olds in the US are non-white. #uwgs
Read 15 tweets
Brianne Cohen Profile picture
Jan 25
How can we have a 2.5 hour presentation on the State of the Industry without a diverse voice on the panel? I’m looking at a pale, (mostly) male, and stale group. #GroundhogDay
I’m also acknowledging that I don’t know the discussions BTS on how this panel was crafted, but this is glaring. Frighteningly glaring.
And yet we, as an industry, scratch our heads at why young/diverse voices are not drinking wine.
Read 4 tweets
Brianne Cohen Profile picture
Jan 25
Last session yesterday at @theunified was a 75-minute PR bootcamp panel moderated by @DevinParr. Key takeaways and my hot takes to follow here. #uwgs @ColangeloPR @TankWinery @beckhopkinswine #noelburgess
Traditional PR/earned media: what are the key stories I want to tell and what am I am expert on? #uwgs
Owned media: don’t sleep on recipes! Where does “text” come in? Is printed collateral still relevant? Or can QR codes replace some/all of that? #uwgs
Read 14 tweets
Brianne Cohen Profile picture
Jan 24
Just wrapped up my first session @theunified “The New Lexicon of Wine” about how we can bring in new and diverse consumers through a new way of communicating about wine. #uwgs @megmaker @ericaduecy Key takeaways and musings to follow….
The significance of gatekeepers is decreasing and the importance of micro communities is increasing. #uwgs @theunified
The influence of experiences with wine is increasing. Also, wine doesn’t have to be a focal point, but a part of the ensemble. @theunified #uwgs
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

Send Email!

:(