#HateRead candidate: 1. Its town and country writing about college 2. data analysis seems suspect and incomplete 3. unacknowledged focus on highly rejectives
Reputational rankings rose in popularity at magazines. It was a way to sell mags. There was no govermental of political inteference to force transparency or changes.
1924 – NC Association of Schools and Colleges ask for faculty opinion
1934 – American Council of Education
The latest test publisher marketing gimmicks is test scores help you "stand out" but by the nature and design of standardized testing at least 50% will NOT STAND OUT.
"When our powers combine. . . "
we'll convince students that testing will help you stand out.