Thread by @SOMMspirations

Last session yesterday at @theunified was a 75-minute PR bootcamp panel moderated by @DevinParr. Key takeaways and my hot takes to follow here. #uwgs @ColangeloPR @TankWinery @beckhopkinswine #noelburgess

Traditional PR/earned media: what are the key stories I want to tell and what am I am expert on? #uwgs

Owned media: don’t sleep on recipes! Where does “text” come in? Is printed collateral still relevant? Or can QR codes replace some/all of that? #uwgs

Social media: don’t sleep on LinkedIn, followers does not always equal engagement, nano or micro influencers might be a good fit for you. #uwgs

Why use influencers? Authentic storytelling, targeted/diverse audiences, it’s less expensive, ability to measure, and reusable content. #uwgs

Be clear on your goals: brand awareness, website clicks, or sales? #uwgs

THIS: It is insulting to request an influencer produce content for your brand for free or for a product trade. #uwgs

Key questions to ask before you sponsor an event: does it fit into your marketing strategy, are the attendees your target customers, will your competitors be there, what are your KPI’s, and what will is call to action (CTA). #uwgs

Create long form content (ie blog posts, newsletters, or long videos) and reuse the same content by breaking it down into short chunkable content (ie IG reels or TikTok). #uwgs

AI will play a role in content creation. Period. If it’s for you, figure out how to use it, or hire a marketer who knows how to use it. #uwgs

A new harvest/vintage is NOT worthy of a press release. #uwgs

Talk about your brand in the context of a current story or trend. #uwgs

Ask everyone on your team: What do they love about your brand and what do they wish people knew more about your brand. That can guide your strategy moving forward. #uwgs

My hot take: a QR code without a clear CTA is dead in the water. Make sure your customer knows why they are clicking this. You can include a CTA in the middle of a QR code or right below. #uwgs