How can we have a 2.5 hour presentation on the State of the Industry without a diverse voice on the panel? I’m looking at a pale, (mostly) male, and stale group. #GroundhogDay
I’m also acknowledging that I don’t know the discussions BTS on how this panel was crafted, but this is glaring. Frighteningly glaring.
And yet we, as an industry, scratch our heads at why young/diverse voices are not drinking wine.
The wine industry is like a biodynamic vineyard: all the answers to our problems are within our own ecosystem. We need to look in, not out.
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A recap and hot takes from @theunified State of the industry this AM. #uwgs
Consumer trends in a nutshell: they’re drinking better not more, seeking convenience, health and social conscious, they value transparency, they’re tried to their devices, and they’re diverse. #uwgs
Almost 50% of under 30 year olds in the US are non-white. #uwgs
Let’s reframe our definition of who the “new” wine consumer is. It’s not just the 21 year old just starting to drink wine. It’s the person who’s been a spirits drinker their whole life but wants to get into wine. #uwgs@theunified
Newsflash: millennials are 40. We’re not “kids” anymore. #uwgs@theunified
Just wrapped up my first session @theunified “The New Lexicon of Wine” about how we can bring in new and diverse consumers through a new way of communicating about wine. #uwgs@megmaker@ericaduecy Key takeaways and musings to follow….
The significance of gatekeepers is decreasing and the importance of micro communities is increasing. #uwgs@theunified
The influence of experiences with wine is increasing. Also, wine doesn’t have to be a focal point, but a part of the ensemble. @theunified#uwgs