A #mascot can "do wonders" in Social Behaviour Change Communication.
Lali - a fun, relatable mascot- was introduced by @NutritionIntl to bust the myths and misconceptions against the Double Fortified Salt (DFS) product.
A twitter thread 🧵
Lali - a fun, relatable mascot- was introduced by @NutritionIntl to bust the myths and misconceptions against the Double Fortified Salt (DFS) product.
A twitter thread 🧵
Lali character was designed collaboratively by community members during strategy development for promotion & adoption of Vanya Plus Double Fortified Salt (DFS) Project in #MadhyaPradesh.
This proved to be an effective mitigation strategy.
#SBCCWorks
This proved to be an effective mitigation strategy.
#SBCCWorks
Lali proved to be an effective way of mitigating any doubts held about the product's value or effectiveness.
With her vibrant personality and cheerful disposition, she quickly became popular among users who felt connected with this lovable figure.
#NutritionLiteracy
With her vibrant personality and cheerful disposition, she quickly became popular among users who felt connected with this lovable figure.
#NutritionLiteracy
Lali was the key to effectively spreading accurate information across multiple media platforms, helping scale-up DFA Vanya Salt from a few districts of #MadhyaPradesh to the entire state - now available at Rs.1/kg!
#behaviourchange #SBCCworks
#behaviourchange #SBCCworks
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