Discover and read the best of Twitter Threads about #BehaviourChange

Most recents (7)

Did you know that #India's 🇮🇳 Universal Immunization Programme is one of the world's most cost-effective #publichealth interventions?💡

It's been instrumental in reducing vaccine-preventable diseases and under-5 child mortality rates.

Here's how it works: 🧵 Image
Despite efforts,unvaccinated children in India still run high.

LODOR (Left-out,Drop-out,Resistant) families are especially at risk.

That's why #UNICEF partner with civil society organizations & community-based groups(CBOs) to ensure full immunization coverage #foreverychild.
Strengthening the system through community outreach!

Civil society organizations are key partners in implementing immunization programs. They disseminate crucial information, provide health system support, and train frontline workers to ensure seamless logistics.
Read 11 tweets
A #mascot can "do wonders" in Social Behaviour Change Communication.

Lali - a fun, relatable mascot- was introduced by @NutritionIntl to bust the myths and misconceptions against the Double Fortified Salt (DFS) product.

A twitter thread 🧵
Lali character was designed collaboratively by community members during strategy development for promotion & adoption of Vanya Plus Double Fortified Salt (DFS) Project in #MadhyaPradesh.

This proved to be an effective mitigation strategy.
Lali proved to be an effective way of mitigating any doubts held about the product's value or effectiveness.

With her vibrant personality and cheerful disposition, she quickly became popular among users who felt connected with this lovable figure.

Read 6 tweets
The Earth’s climate is in crisis, and we must act now. During #COP27, world leaders are discussing how to address the challenges posed by #climatechange. A new Focus issue by @NatureHumBehav and @NatureClimate highlights the role of human behaviour in adaptation & mitigation. 🧵 Image
In 12 original pieces, our authors discuss some of the aspects that are central for mitigation of and adaptation to #climatechange. We have also curated a collection of research articles from across @NaturePortfolio:…
Our two editorials offer an introduction and an overview of all pieces.

Editorial in @NatureHumBehav:…
Editorial in @NatureClimate:…
Read 15 tweets
"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities
A🧵 Image
“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep #CSBC Image
“To understand people better, we need behavioural assessments, social listening, human-centred design, choice architecture, social accountability mechanisms, participation in local governance, and programmes,” observed Cynthia Mccaffrey, @UNICEFIndiaRep at CSBC workshop #Delhi. Image
Read 8 tweets
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.
Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.
Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange
Read 8 tweets
1/1 A thread offering some reflections on the #SydneyOutbreak of #COVID19 #DeltaVariant and ending the #SydneyLockdown from a #socialmarketing perspective.

First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’.
2/14 The socio-cultural & structural environment also shape people’s behaviour 🙄 Yet, this receives less attention in policy & health behaviour change efforts. This is where a Strategic Social Marketing can come in.…
3/14 Social marketing uses #marketing & #SocialSciences principles to encourage health #behaviourchange. And it has been used before to tackle pandemics 🤔…
Read 16 tweets
Out today in @NatureHumBehav:

The compendium of self-enactable techniques to change and self-manage motivation & behaviour v.1.0.

Thread follows..…
@NatureHumBehav @keeganknittle @Heinonmatti @marta_m_marques @WendyHardeman1 @MartinHagger @SteniusMinna @helsinkiuni @SocSciHelsinki 2/
In behaviour change science, the predominant focus has been on the techniques that intervention providers deliver to recipients, and limited attention is given to the actions that people must themselves undertake to successfully change or self-manage motivation or behaviour.
@NatureHumBehav @keeganknittle @Heinonmatti @marta_m_marques @WendyHardeman1 @MartinHagger @SteniusMinna @helsinkiuni @SocSciHelsinki 3/
Psychological research has examined a range of strategies that people may use to enhance their own motivation or performance in many applied areas, for example: job crafting in work psych, self-talk in sports psych, self-regulation of learning in educational psych...
Read 18 tweets

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