A #mascot can "do wonders" in Social Behaviour Change Communication.
Lali - a fun, relatable mascot- was introduced by @NutritionIntl to bust the myths and misconceptions against the Double Fortified Salt (DFS) product.
A twitter thread 🧵
Lali character was designed collaboratively by community members during strategy development for promotion & adoption of Vanya Plus Double Fortified Salt (DFS) Project in #MadhyaPradesh.
This proved to be an effective mitigation strategy. #SBCCWorks
Nov 3, 2022 • 8 tweets • 7 min read
"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities #BehaviourChange
“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep#CSBC
Sep 21, 2022 • 8 tweets • 7 min read
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.
Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.