"Tongchang-ri area" implies a Sohae Satellite Launching Station launch site
Though static engine tests for military ballistic missiles continue to be conduct here, a test launch of an offensive ballistic missile from this site would be something new.
North Korea state media indicate KN-23 series SRBM launch to 800km as part of simulated nuclear counter attack exercise. Claim detonation at 800m (to simulate nuclear airburst)
One notable aspect of this launch is we do not see the launcher.
Unlike previous KN-23 launches the engine exhaust appears to be vented either side.
A fixed site/silo is a possibility though would not fit into North Korea's history of mobile basing.
South Korea JCS state North Korea 🇰🇵 missile fired in direction of South Korea island of Ulleungdo
For North Korea to test missiles in S or SE direction into East Sea and towards South Korean territory is highly unusually and particularly provocative.