Thread by @darth_na

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:: Google - using NLP and LLMs ::

So, G have invested Millions into advancing their algorithms, developing cutting edge approaches to parsing content and identifying important information.

But …

… rather than using it for "Ranking"
… they chose to steal Traffic.

#SEO

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And this isn't the first time Google have committed such an offence.

Every few years, they make changes to the SERPs,
to benefit "their users".

> Knowledge Panel
> Featured Snippets
> People Also Ask
> FAQs

Each such addition - reduces traffic ...

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... from the very sites that G are obtaining that content from!

And the plans for their AI addition (#Magi) is no different.
It will utilise content from 1+ sources,
and present it to "their users",
(similar to a FS, but a generated composite).

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There are multiple problems with this.

The biggest one … the one that G insists on ignoring...
… is …
… they are Not Google's Users!

They are ours, yours, mine!

Google is the flaming middle-ware.
Without sites, without pages, without our content,
G would not exist
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Next up, is G thinks you're stupid!

They honestly seem to believe that the vast majority of business owners are thick,
and don't realise the harm that G is causing.

They've been stealing your traffic for years,
and gotten away with it each and every time.

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(Note: Not just G - others are doing it too ... there's something about "tech companies" that seems to involve a lack of fucking morality, and considering themselves above the law etc. That should be sending alarm bells off, if they are in charge of AI!)

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Then there's the evasion.

Google knows full well that they are harming your businesses.

Though they do not openly admit it,
you can see it by the lack of data.

Google refuses
(despite many requests each/every year!)
to provide Impression and Click data!

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And the insult.

Google sits there, spewing bollocks about working with content creators,
knowing full well they created and pushed the content-economy,
with plans to milk it dry,
and would be in a position so that refusal to comply would be untenable.

Extortion?

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So please, do everyone a favour,
make sure your clients know and understand
that Google are thieving scum bags,
with no good intent for their business,
and fully intend to steal their traffic and harm their income.

Any comments @searchliaison

Data maybe?
🤣🤣🤣🤣