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Business owners,
There are 9 unique customer personas.
Communicating to them emotionally is the key to winning their business.
Check out this thread where I'll be going over their desires, pain points, and how to sell to them
#marketing #sales #entrepreneurs #ux
#business
There are 9 unique customer personas.
Communicating to them emotionally is the key to winning their business.
Check out this thread where I'll be going over their desires, pain points, and how to sell to them
#marketing #sales #entrepreneurs #ux
#business
Type 1: The Reformer
Idealized self-image:
-Striving for perfection
-Being morally upright and responsible.
Pain points:
- Fear of making mistakes
- Desire for perfection
- Self-criticism
Type 1 doesn't like to experience anger or visible frustration.
Idealized self-image:
-Striving for perfection
-Being morally upright and responsible.
Pain points:
- Fear of making mistakes
- Desire for perfection
- Self-criticism
Type 1 doesn't like to experience anger or visible frustration.
How to sell to type 1:
- Emphasize quality, reliability, and attention to detail.
- Highlight how your product or service can help them maintain high standards and achieve their goals while easing their fear of imperfection.
- Emphasize quality, reliability, and attention to detail.
- Highlight how your product or service can help them maintain high standards and achieve their goals while easing their fear of imperfection.
Type 2: The Giver
Idealized self-image:
- Being helpful
-Caring
-Needed by others
Pain points:
- Fear of being unloved or unwanted,
- Self-neglect
- Boundary issues
Idealized self-image:
- Being helpful
-Caring
-Needed by others
Pain points:
- Fear of being unloved or unwanted,
- Self-neglect
- Boundary issues
How to sell to type 2:
- Appeal to their desire to make a difference and connect emotionally.
- Show how your product or service can enhance relationships, provide care, and fulfill their need to be appreciated and valued.
- Appeal to their desire to make a difference and connect emotionally.
- Show how your product or service can enhance relationships, provide care, and fulfill their need to be appreciated and valued.
Type 3: The Achiever
Idealized self-image:
- Being successful
- Admired
- Influential
Pain points:
- Fear of failure
- Desire for recognition
- Workaholism
Idealized self-image:
- Being successful
- Admired
- Influential
Pain points:
- Fear of failure
- Desire for recognition
- Workaholism
How to sell to type 3:
- Highlight the benefits of your product or service in terms of achievement, status, and personal growth.
- Show how it can save time and enhance their image, positioning them as successful and accomplished individuals.
- Highlight the benefits of your product or service in terms of achievement, status, and personal growth.
- Show how it can save time and enhance their image, positioning them as successful and accomplished individuals.
Type 4: The Individual
Idealized self-image:
- Being authentic
- Creative
- Deeply understood
Pain points:
- Feelings of emptiness
- Longing for uniqueness
- Moodiness
Idealized self-image:
- Being authentic
- Creative
- Deeply understood
Pain points:
- Feelings of emptiness
- Longing for uniqueness
- Moodiness
Selling to type 4:
- Appeal to their desire for self-expression, uniqueness, and emotional depth.
- Highlight how your product or service can help them express their individuality, find beauty, and satisfy their longing for meaning.
- Appeal to their desire for self-expression, uniqueness, and emotional depth.
- Highlight how your product or service can help them express their individuality, find beauty, and satisfy their longing for meaning.
Type 5: The Observer
Idealized self-image:
- Being knowledgeable
-Self-sufficient
-Competent
Pain points:
- Fear of depletion
- Intrusiveness
- Social interaction
Idealized self-image:
- Being knowledgeable
-Self-sufficient
-Competent
Pain points:
- Fear of depletion
- Intrusiveness
- Social interaction
Selling to type 5:
- Provide detailed information, expertise, and opportunities for learning.
- Emphasize the practicality and efficiency of your product or service, offering solutions that respect their need for autonomy and privacy.
- Provide detailed information, expertise, and opportunities for learning.
- Emphasize the practicality and efficiency of your product or service, offering solutions that respect their need for autonomy and privacy.
Type 6: The Loyalist
Idealized self-image:
-Being loyal
-Responsible
- Secure
Pain points:
- Fear of uncertainty
-Self-doubt
-Loyalty conflicts
Idealized self-image:
-Being loyal
-Responsible
- Secure
Pain points:
- Fear of uncertainty
-Self-doubt
-Loyalty conflicts
Selling to type 6:
- Build trust and credibility by addressing their concerns, providing guarantees, and emphasizing safety and reliability.
- Show how your product or service can offer security, support, and guidance during uncertain times.
- Build trust and credibility by addressing their concerns, providing guarantees, and emphasizing safety and reliability.
- Show how your product or service can offer security, support, and guidance during uncertain times.
Type 7: The Enthusiast
Idealized self-image:
-Being joyful
-Spontaneous
- Versatile
Pain points:
-Fear of missing out
- Boredom
-Pain or discomfort
Idealized self-image:
-Being joyful
-Spontaneous
- Versatile
Pain points:
-Fear of missing out
- Boredom
-Pain or discomfort
Selling to type 7:
- Highlight the excitement, fun, and variety your product or service can offer.
- Emphasize how it can bring pleasure, adventure, and new experiences, allowing them to escape limitations and embrace enjoyment.
- Highlight the excitement, fun, and variety your product or service can offer.
- Emphasize how it can bring pleasure, adventure, and new experiences, allowing them to escape limitations and embrace enjoyment.
Type 8: The Challenger
Idealized self-image:
- Being strong
- Independent
- In control
Pain points:
- Fear of vulnerability
- Control issues
- Feeling powerless
Idealized self-image:
- Being strong
- Independent
- In control
Pain points:
- Fear of vulnerability
- Control issues
- Feeling powerless
Selling to type 8:
- Show how your product or service can empower them, provide a sense of control, and offer protection.
- Highlight how it aligns with their values of strength, assertiveness, and leadership.
- Show how your product or service can empower them, provide a sense of control, and offer protection.
- Highlight how it aligns with their values of strength, assertiveness, and leadership.
Type 9: The Peacemaker
Idealized self-image:
- Being harmonious
- Peaceful
- Accepting
Pain points:
- Fear of conflict
- Indecisiveness
-Feeling overlooked or unimportant
Idealized self-image:
- Being harmonious
- Peaceful
- Accepting
Pain points:
- Fear of conflict
- Indecisiveness
-Feeling overlooked or unimportant
How to sell to type 9:
- Emphasize how your product or service promotes harmony, reduces stress, and creates a peaceful environment.
- Show how it can simplify decision-making, provide inclusivity, and make them feel seen and valued.
- Emphasize how your product or service promotes harmony, reduces stress, and creates a peaceful environment.
- Show how it can simplify decision-making, provide inclusivity, and make them feel seen and valued.
These apply to marketing and selling to any type:
- Understand their motivations and fears..
- Study and empathize with each type's pain points and desires.
- Tailor your marketing messages to resonate with each type's unique needs and aspirations.
- Understand their motivations and fears..
- Study and empathize with each type's pain points and desires.
- Tailor your marketing messages to resonate with each type's unique needs and aspirations.
- Demonstrate authenticity, transparency, and reliability to establish trust with all types.
- Clearly communicate the value and benefits your product or service offers in addressing their specific pain points.
- Clearly communicate the value and benefits your product or service offers in addressing their specific pain points.
- Use testimonials, case studies, and reviews to showcase how your offering has positively impacted others like them.
- Create a community or sense of connection around your brand to make individuals feel understood and part of a larger group.
Hope this helps and is valuable!
- Create a community or sense of connection around your brand to make individuals feel understood and part of a larger group.
Hope this helps and is valuable!
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