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Keith Romes Profile picture
Keith Romes
@RomesRoams
Social media content review at the intersection of digital nomadism, content, personal development, and bad puns. Enneagram coach/consultant @calmtreecoach
May 20, 2023 • 22 tweets • 4 min read
Business owners,

There are 9 unique customer personas.

Communicating to them emotionally is the key to winning their business.

Check out this thread where I'll be going over their desires, pain points, and how to sell to them

#marketing #sales #entrepreneurs #ux
#business Type 1: The Reformer

Idealized self-image:
-Striving for perfection
-Being morally upright and responsible.

Pain points:
- Fear of making mistakes
- Desire for perfection
- Self-criticism

Type 1 doesn't like to experience anger or visible frustration.