Building brands and generating leads for B2B startups and growth stage companies as fractional CMO. 2nd edition of my Bullseye Marketing book available to buy
Oct 13, 2021 • 95 tweets • 41 min read
A couple years ago @miketrap and I had this exchange about #B2B#brand and #marketing. Since then in my work as a fractional CMO, mentor @mitvms, and in my reading/research, I've looked into this. And now I’ve decided that he is right. 1/95 (in-depth thread)
But not all B2B marketing should be brand, of course. So what’s the right balance for optimal growth? That’s what this thread is about, and fortunately we have a lot of data to use to sort this out. But first, how did we get here? 2/
