I discuss AI in Sales. medium: https://t.co/5KhOKdEOqr
Jan 17, 2022 • 9 tweets • 3 min read
#Startups think of the value prop as the next thing you say after the attention grabber.
It's something like: “We help (person) in the (industry) solve (pain/need) by (benefit). We work with (customer) who has (results)"
But value prop is actually a much deeper concept👇
1/9
Of the all the elements, an early-stage #startup customer value proposition is without question the most important. 👇
2/9
Jan 17, 2022 • 4 tweets • 1 min read
Personality traits have a statistically significant relationship with your #startups valuation outcome:
Not charisma
Not consensus builder
Not control freak
Not headstrong
Not introv
Not judgmental
Not overconfident
Not perfectionist
Not resilient
Not risk averse
Yes methodical
Above is a from a study by Tom Eisenman from HBS, he adds an important note "While some of the attributes of founders listed above had a statistically significant relationship with valuation outcomes in bivariate analysis, none of them were statistically significant predictors in
Jan 15, 2022 • 9 tweets • 2 min read
After 10+ years in sales these are the best ways I know of to map and visualise a value proposition: The Classic, Hierarchy, Time, Portfolio 👇👇👇
1/ The Classic
The classic view is the Alex Osterwalder view.
Two circles, 3 slices:
Circle 1 - Customer Profile
is your belief about addressing the jobs, pains and gains are that really matter to customers.
