What is #GrowthHacking and how does it differ from marketing?

This is a useful point 👇 - however, marketing encompasses many disciplines, from sales / account mgt through to direct response. So what does this tell us? 🧵

kevintpayne.com/building-a-gro… 1. The #Growth 'data driven mindset / culture' is no different from your direct response ('direct marketing' of old) team - however, the tools have changed - python replaces excel / access but dashboard software makes data accessible for non technical specialists too.

This is why Work from Home (#WFH) will succeed - as demonstrated by 'Telegraph writer and lead political analyst'

Would every office worker etc like an extra £5,280 per year - post tax? Ie. a >£10k pay rise for low income earners* or gradate tax payees?

🧵 Did you know that the average office worker spends £5,280 /yr to go to work?

Did you know that margin tax rates for graduates earning above £27k is 50% and for minimum wage income earners losing UC the rate is 44% - which is why you need ~ £10k / yr - in pre tax income!

Oooh - this is interesting for European train journos and bloggers - Spanish Renfe is responding to the opening of its train market (Dec '20) to outsiders by bidding to operate the Paris to London high speed route - currently under control of Eurostar.

elpais.com/economia/2021-… This move is partly in response to the inability so far to crack the high speed / high traffic line from Marseille to Paris via Lyon. However, its strongly suggests that the ultimate goal is link Spain's cities to London via Paris.

"What pain / worry / fear / concern is your #startup solving or removing"?

This is a great coaching question and how well #founders answer it is a strong indication of whether they are likely to be successful with their current model.

So why is this such a hard question? For some reason - we seem to be programmed that for our ideas to be accepted, they must offer some 'better' or a more 'positive' future.

Yet, we are designed to be twice as likely to want to avoid a loss as to seek a gain - as shown by loss aversion...

en.wikipedia.org/wiki/Loss_aver…

A thread about how #startups and #founder approaches to the startup phase profoundly impact their ultimate success and whether #coaches or #mentors help or hinder👇👇👇 Like ageing philosophers, new #founders often seek coaches and mentors because they want certainty.

Yet uncertainty is often the best friend of a #startup and tapping successful yet 'old ways' of (say) marketing, holds you back from discovering your own success metrics...