[THREAD] Looking to create a product?
Talk first to experts to understand the problems within the industry.

To find them:
🧵 🧵 🧵 ▶️ Linkedin: SME / (industry) + Consultant / (category) + Expert

▶️ Facebook groups

▶️ Communities (Forums, etc)

▶️ Reddit

I launched two days ago an info product.
No distribution network.
No audience.
Nothing.

Just a 50$ budget in ads.
+- 150$/day in net revenues.
Business in auto-pilot.

Here is what you need to know: 1] To launch an info product, you need two things: Google, and a Niche.

While there are a lot of debates around large audiences vs small audiences, I'm convinced that it's easier to get customers in small niches than general topics.

Crafting ads is an art.

Probably the most important one to master, because you'll end up spending thousands of dollars on them.

And the success of your sales depends on them.

But what does make, in 2021, a killer ad?

I've analyzed 300+ ads.
Here is what I've learned. 1A] The design of your ad will depend on the type of product you sell.

For B2C products, people and/or customers are essential components of the ad (they use the product, give a testimonial, recommend it)

The most important part of every plan is planning on your plan not going according to plan - @morganhousel

Business Plans are overrated.
In many cases, they are complete BS Business plans are crazy overrated

Most business ideas are profitable, taken with big figures.

Ex:

-If it doesn't make sense financially with small margins, -increase the volume

- If it doesn't make sense on the Paid Ads CAC, add "Influencers partnership"

Yada, yada, yada

Onboarding new customers is challenging.

The bounce rate is your biggest enemy and makes you lose a ton of cash.

We had this problem

So I analyzed the onboarding process of 160 SAAS to unveil the best practices.

You won't have to do it.
I did it for you. 👇 1. Your onboarding is made for one thing: demonstrate ASAP the value of your product to your target

It's not about showing all the features at once

It's about showing THE feature that REALLY matters to them

What they came for

Inspiration: @hirson at @DocuSign

(1/11) I've been posting on Reddit for a couple of months to promote my side-gig Thechecklist.io

The trick is: most Reddit groups don't allow self-promotion.

Here is what I'm doing to bypass that rule 👇
#Entrepreneurship #SaaS #communitybuilding #builtinpublic (2/11) #1 - Don't Copywrite, do content marketing.

👉 Copywriting = making a post that looks like an ad.

With a lot of space.

In a salesy way.

Like this.

Not only you will be insulted by other Reddit users, but you risk being banned. Write as you would talk to a friend.