Tristan Hotham Profile picture
Tech and competition policy │ PhD from @uniofbath │ Internet historian, research social media & politics, campaigns & targeted ads │ Musician │ Views my own │
Apr 6, 2021 11 tweets 6 min read
🚨🚨 New working paper 🚨🚨

I examine what @PeoplesMomentum actually did for the @UKLabour during the 2017 Election #Facebook campaign - I develop further the concept of 'satellite campaigning' and originate the idea of 'Janus-faced campaigns' #arxiv 1/
osf.io/preprints/soca… I find the #2017GE fascinating because it disrupts the targeted ads are everything narrative. Something was in the water and it was visible via Facebook. Since Facebook's audience has changed, but I still feel the case highlights the vitality of organic campaigns/satellites 2/ Image
Nov 11, 2019 25 tweets 9 min read
You may have seen my research on A/B testing reported by the @observer online, in print or via the #Marr show. Here is a full @Medium report by me on what the news article and @AndrewMarr9 show touched upon. Big ol' thread 1/

⬇️⬇️⬇️Read here ⬇️⬇️⬇️
medium.com/@WhoTargetsMe/… Political parties using #Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive and hard to organise focus groups were the only avenue available for parties to test their messages; today all the political parties engage in #ABtesting 2/
Aug 14, 2019 18 tweets 10 min read
A thread on @SocSciOne's @crowdtangle through which all analysis of public @facebook data will be operated after 4th Sept. Overtly restrictive, it warrants the death of masters/undergrad FB study, endangers non-political study, and promotes the illegal scraping of data. 1/ So if you are going to want to analyse even the most basic public @Facebook data, data basically identical to what #Netvizz #facepager accessed you will need to submit to these demands -docs.google.com/document/d/1aB… 2/
Aug 6, 2019 16 tweets 10 min read
Thread on @facebook shutting down @RiederB's #Netvizz and the hollowing out of our democracy. 1/ On the 4th September @facebook is closing down the only access researchers have for examining public page data. All other tools that access Facebook's #API will be gone forever, work akin to my study of British political parties use of Facebook will never occur again. 2/