Thanks to Disney+, Encanto has been a breakout cultural hit, the first non-Frozen Disney soundtrack to top the Billboard charts in a decade.

Here's what #Encanto tells us about #Disney's evolving strategy for animated features, a 🧵👇 #ship30for30 (1/14)

polygon.com/22877110/encan… To make sense of Encanto, we have to go back to Frozen (2013), which was a small experiment in two new directions, both of which paid off big time, and laid the groundwork for the Madrigals. (2/14)