HeIlo, I help better people communicate better. Co-founder comms2point0 commscamp. CIPR and RSA. Say hello: dan@danslee.co.uk.
Aug 3, 2022 • 9 tweets • 3 min read
THREAD 🧵
What the heck is going on with the algorithms? I've done some research I thought I'd share with you nice people. In summary: as David Bowie would have said: Cha-cha-cha-changes. 1/
It all starts to make sense when you realise that the established order of YouTube, Facebook, Instagram and Twitter are looking at TikTok with a measure of anxiety. These are not just tanks on the lawn. These are Chinese tanks playing by different rules.
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Jul 29, 2022 • 9 tweets • 4 min read
THREAD 🧵
Being aware of algorithms and responding to them is as common sense as knowing the Financial Times doesn't go big on Love Island gossip. It should shape what you do. @lilac_lou has written a cracking guest post on the research she did. 1/
"As social media becomes ever more complex, audiences more fragmented and algorithms determine who sees what and when, how do we navigate the increasingly choppy waters to get to smooth sailing." - @lilac_lou
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Jul 21, 2021 • 13 tweets • 2 min read
THREAD
I've seen a few examples of public sector comms teams asking people not to abuse them. Don't. I know you mean well. Just don't. 1/
If you want to take the matter seriously, here's a few things you can do. It starts with not saying 'Please don't shout.' They won't. It makes it worse and it makes people dig out what prompted that reaction. 2/
Apr 29, 2020 • 12 tweets • 5 min read
THREAD
Hearing a frustration that fewer people listening to standard #covid19 messaging. Just share real people's messaging, FFS. There's acres of it. It doesn't have to be local. It doesn't have to be yours. It just has to work. #localgov#police#nhscomms#govcomms
It doesn't have to be local. Christ, the internet doesn't have boundaries. A story from Southampton can cut through in Stourbridge.
