Fantastic #AAASmtg workshop from @scicomm_jc on values-based communication to reach audiences who are undecided on science issues! #scicommjc #scicomm #outreach Some key takeaways 👇 Values are concepts or beliefs that guide actions and decisions. People prioritize different values. Values-based communication intentionally matches the values in a message to the values held by an audience.

As a podcast lover, I enjoyed learning about the power of podcasts for science communication and career this morning! #AAASmtg #scicomm #podcast Five planning principles for creating a podcast (or other story-based project):
1. Focus on audience - Who? What questions do they have? What barriers exist to prevent them from listening to the end of your story?
2. Flow - within an episode, the order of episodes overall