#NetZero target is incredibly welcome to focus minds so, from our work on over 3 million homes so far, here is what we have learned so far about the Home Front in the #climateemergency THREAD 👇
1. Carrots and sticks: Legal targets cut through ROI & get #retrofit to top of agenda. The #CleanGrowthStrategy targets are already driving investment amongst our public and private sector clients and action will accelerate once the standards, and their enforcement, are clarified
2. Sell the sofa not the finance: Of the carrots, our research amongst home-owners shows there is appetite for good-value #retrofit finance to overcome upfront costs, but the rest of the offer has to appeal first. Again, multiple levers are needed.