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How to Write Any Ads that Sells?
You've probably seen this 1000 times.
It never gets old.
It's never new.
Here's my SECRET.
It boils down to 3 things.
#30daysCopywritingtips (Thread)
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You've probably seen this 1000 times.
It never gets old.
It's never new.
Here's my SECRET.
It boils down to 3 things.
#30daysCopywritingtips (Thread)
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What I'm going to share is my secret sauce.
So powerful that you think it's stupid.
It's too common sense.
It's too 'duhhhh'.
When you finish reading this,
and find this to be meaningful,
help me RT this post.
Let it reach as many people as possible.
So powerful that you think it's stupid.
It's too common sense.
It's too 'duhhhh'.
When you finish reading this,
and find this to be meaningful,
help me RT this post.
Let it reach as many people as possible.
1/3 Solve Frustrating Problem.
Imagine, your knee is throbbing.
It hurts so much that you couldn't walk.
Standing up drains 1/2 of your energy.
Slowly, tears filled your eyes.
Is this going to be forever?
Is there anything I can do to RELIEVE myself of this pain?
Imagine, your knee is throbbing.
It hurts so much that you couldn't walk.
Standing up drains 1/2 of your energy.
Slowly, tears filled your eyes.
Is this going to be forever?
Is there anything I can do to RELIEVE myself of this pain?
"NO. No. no."
Is never the word we ever want to use in Copywriting.
Here's why and how to fix it.
⬇️⬇️⬇️ (thread)
#30daysCopywritingtips
Is never the word we ever want to use in Copywriting.
Here's why and how to fix it.
⬇️⬇️⬇️ (thread)
#30daysCopywritingtips
1. Fundamental of Copywriting by Joe Sugarman.
"Copywriting must lead them to read the next sentence"... "and the next."
When you use the word 'No',
You indirectly teach them to say no.
When you want them to take action,
'No' would come up naturally.
"Copywriting must lead them to read the next sentence"... "and the next."
When you use the word 'No',
You indirectly teach them to say no.
When you want them to take action,
'No' would come up naturally.
2. Get "small-yes-es".
Throughout the entire copywriting,
get a small yes.
Even when telling stories,
invite them to be a part of it.
By these two principles,
'No' is the first to go.
Throughout the entire copywriting,
get a small yes.
Even when telling stories,
invite them to be a part of it.
By these two principles,
'No' is the first to go.
My Go-To Copywriting Framework.
P-A-S.
This was developed by multi-millionaire maker, Dan Kennedy. (For some reason, do not want to be online).
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#30daysCopywritingtips
P-A-S.
This was developed by multi-millionaire maker, Dan Kennedy. (For some reason, do not want to be online).
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#30daysCopywritingtips
If AIDA was confusing, then PAS is a lot simpler to understand.
P - Problem
A - Aggravate
S - Solution
Of course like any other copywriting process,
it must start with knowing who the target market is.
P - Problem
A - Aggravate
S - Solution
Of course like any other copywriting process,
it must start with knowing who the target market is.
1. Problem.
Just state the problem
a. "Looking For: Male, Mid 30s, Losing Hair"
b. "Flabby Tummy After 60 Days Diet Program? It's not you, it's your gut."
c. "Website Not Generating Leads?"
Just state the problem
a. "Looking For: Male, Mid 30s, Losing Hair"
b. "Flabby Tummy After 60 Days Diet Program? It's not you, it's your gut."
c. "Website Not Generating Leads?"
"Everyone is Selling"
Whether it's a product, service, idea or themselves.
We're all fighting for the same thing.
▶️▶️ Attention ◀️◀️
#30daysCopywritingTips
Whether it's a product, service, idea or themselves.
We're all fighting for the same thing.
▶️▶️ Attention ◀️◀️
#30daysCopywritingTips
We have 2 seconds to stop people from scrolling.
We have to accept these conditions.
✅Not everyone is your target market
✅Not many need it now
We have to accept these conditions.
✅Not everyone is your target market
✅Not many need it now
Good Readers: 5 words/sec
Therefore, we have 10 words to pull them in deeper into our content.
Therefore, we have 10 words to pull them in deeper into our content.
"Copywriting is 100% Creative Work."
Wrong.
Copywriting is not like writing a novel.
Not a fluff piece.
Not to appear clever.
Not mesmerising.
Certainly not hypnotising.
#30daysCopywritingTips #101s
Wrong.
Copywriting is not like writing a novel.
Not a fluff piece.
Not to appear clever.
Not mesmerising.
Certainly not hypnotising.
#30daysCopywritingTips #101s
Copywriting is ..
80% Research
10% Arrangement
10% Write/ Edit
80% Research
10% Arrangement
10% Write/ Edit
Spend most time understanding the prospects.
What's the dream?
What's the worry?
What's the hassle?
Where do they hang out?
How do we intensify the desire?
What's the dream?
What's the worry?
What's the hassle?
Where do they hang out?
How do we intensify the desire?
Tip1. Create Your Own Swipe.
See an interesting ad that makes you want to buy?
An ad makes you want to take action?
Creative that looks good?
Thumbstoppers.
Save the link.
#30daysCopywritingTips
See an interesting ad that makes you want to buy?
An ad makes you want to take action?
Creative that looks good?
Thumbstoppers.
Save the link.
#30daysCopywritingTips
Within Facebook, I share it with my private group.
Tag it.
What does it make you feel?
What industry is this?
What emotional trigger do they use?
Tag it.
What does it make you feel?
What industry is this?
What emotional trigger do they use?
While I'm in the Website Revamp business, I do save ads from other industries.
- Fashion
- Beauty
- Training
You can easily swap the 'object' and get about the same result.
- Fashion
- Beauty
- Training
You can easily swap the 'object' and get about the same result.
