"Copywriting is 100% Creative Work."
Wrong.
Copywriting is not like writing a novel.
Not a fluff piece.
Not to appear clever.
Not mesmerising.
Certainly not hypnotising.
#30daysCopywritingTips #101s
Wrong.
Copywriting is not like writing a novel.
Not a fluff piece.
Not to appear clever.
Not mesmerising.
Certainly not hypnotising.
#30daysCopywritingTips #101s
Copywriting is ..
80% Research
10% Arrangement
10% Write/ Edit
80% Research
10% Arrangement
10% Write/ Edit
Spend most time understanding the prospects.
What's the dream?
What's the worry?
What's the hassle?
Where do they hang out?
How do we intensify the desire?
What's the dream?
What's the worry?
What's the hassle?
Where do they hang out?
How do we intensify the desire?
Then understand the product.
What does it ultimately do?
How is it different or better?
What's the unique mechanism?
Why use it and nothing else?
What does it ultimately do?
How is it different or better?
What's the unique mechanism?
Why use it and nothing else?
With all the answers,
arrange in a logical sequence.
Problem
⬇️
Agitate
⬇️
Solution
⬇️
Dream
⬇️
Action
arrange in a logical sequence.
Problem
⬇️
Agitate
⬇️
Solution
⬇️
Dream
⬇️
Action
"First draft is shit"
"Be ruthless in your edit"
✅Simplify and shorten sentences.
✅Get-to-the-point.
✅Use fluid words
✅Active sentence
"Be ruthless in your edit"
✅Simplify and shorten sentences.
✅Get-to-the-point.
✅Use fluid words
✅Active sentence
That's it for #30daysCopywritingTips day 2.
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