Hard and Soft #Analytics are Relative like Big Data. One Company's #BigData may be just #Data for another Company. Like the moral question about self driven car killing which type of pedestrian given a choice between an old lady and a child was soft analytics until a
multi cultural study was funded that conclude different cultures have different outlook about it. Although it is still a soft analytics question that given the choice between hitting a person and hitting the tree killing the occupants (driver & passenger) what would the AI
decide. #Mercedes Board gave a clear answer in 2016 that it will favour Occupants over any pedestrian on the road. Conclusion is that soft analytics can be converted to hard analytics given the availability of tools, time, effort and science. #uxresearch #UX #research #Survey
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