A thought strikes me browsing through the never ending online catalog of Apparel, that Apparel shopping is so much different than other type of shopping. Wouldn't it be great to swipe right & left like Tinder to be selective for first few minutes that will filter through the
catalog incrementally (ai) in real time. In the real world this is called window shopping!
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.
#retail #ecommerce #apparel #fashion #sales #brand #userresearch
#userbehaviour #behaviouralinsights #behavioraldesign #familiarity #context #intent #shopping #behaviouraleconomics #observationalresearch #userexperience #artificialintelligence #hickslaw #branding #marketing
Try selecting a textured white shirt for yourself to attend an important official meeting and you will understand my point of view & behavior insights well.
How would you feel to be put in the middle of a warehouse / godown for shopping, in real world? 🤨
What is the difference between @googledrive & @amazon catalogue? Check the thread above to understand. #consumer #customer #userjourney #customerjourney #userflow
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