This is how Lambda School was born, and it's way less sexy than everyone assumes.
Pretty soon we realized literally everyone was saying, "That's awesome, but I can't afford the risk." So we started figuring out how to make it risk free.
We have never done anything wise or special, we just try to listen to customers and try to make their demands happen, even when they seem impossible.
Really difficult to do, not difficult to know what to do.