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Ads Alchemist Profile picture
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Jun 1, 2019 • 56 tweets • 14 min read
I get a lot of people asking me for information for beginners on how to learn FB ads.

So I'm creating this thread to include different resources and tweets that will help someone learn the basics around FB ads.

RT to spread the knowledge!
1. 9 Common FB ad terms

2.What does CTR mean?

3. What is a CBO?

4. Do lookalikes update?

5. 30 Free FB ad tips

6. 2 Reasons Why I like CBO's

7. Optimization 101

8. 7 Tips to improve your FB ad performance

9. Avoid getting a poor landing page experience/content penalty

10. Importance of proper pixel implementation

11. What resets the learning phase?

12. Is FB penalizing for your bad customer experiences??

13. How to set up a Dynamic Creative Ad

14. How to test a product with FB ads?

15. Why you should avoid creating a bunch of ad sets with super low budgets!

16. Default Custom Column Setup that I use on my FB accounts

17. Creating Segmented Lookalikes

18. Are your ad sets competing against each other??

19. Set Max and Min spend restrictions on ad sets in a CBO

20. Creating a UTM Tag

21. How to create a video slideshow in under 5 minutes

22. One of the most common beginner mistakes you need to avoid!

23. How to set up Facebook's attribution feature for your account

24. My go to method to accumulate social proof

25. How to set up a DPA for retargeting (You need to be running this if you are selling multiple products)

26. Do you have too much text on your creative?

27. How does the FB ad auction work?

28. FB Page Likes don't help your ad performance

29. Increase your average video watch time with captions

30. Don't try to scale too fast!

31. Delivery Insights 101

32. Stop making so many changes

33. Minimum to create a LLA based off of emails

34. Understanding the FB Ads Structure

35. Prevent making these mistakes in your ads 👇

36. Make sure you avoid these prohibited content types when making your ads!

37. Important to test different call to action buttons, especially when selling any type of ecom products.

38. Quickest way to make a decent Lookalike 👇

39. Prospection vs. Retargeting

40. Lookalike Audiences 101

41. A thread on examples of good ads and why there are good.

42. My go to default image size ratio and why I use it.

43. Moderate your page comments

44. How to mass upload your creatives into ads manager

45. The new and improved way to duplicate ad sets and ads

46. Why is the learning phase 7 days long?

47. What to do when you are seeing terrible performance over an extend period of time.

48. Why you shouldn't be using different sized creatives for a single ad 👇

49. Creating a lookalike based off 1 specific product

50. Suggested video length when you are running Auto Placements

51. What is advanced matching and why you should have it on

52. Having the right mindset when starting out with FB ads

53. How does audience overlap effect your account?

54. What is Expand Targeting and why am I starting to use it again??

55. 6 things you should be doing to avoid getting your ad account disabled!

• • •

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More from @AdsAlchemist

Ads Alchemist Profile picture
Sep 6, 2021
Struggling to get your paid ads profitable?

I guarantee you aren't testing enough (of the right) creatives.

Here's what works for me 👇

** Ad Creatives Thread **
99% of the time my winning creatives fall under two umbrellas:

1) Scroll stopper
2) Natural looking

Depending on the offer and its niche, will determine which style I start with.
Quick pause in the thread to add some context.

What works for me is based off the campaigns I run, which are a variety of affiliate offers.

Currently, I exclusively run lead based offers.

Now back to the thread 👇
Read 11 tweets
Ads Alchemist Profile picture
Jul 22, 2021
Have a fresh ad account?

Do NOT launch your ads right away.

You need to warm the ad account up first.

Without doing so the chances your account goes down is much higher.

Here's how I do it 👇

** Account Warmup Thread **
It's a super simple process.

First, launch a page likes campaign at $10/day with copy and a creative you know 100% will get approved.

Once the ad gets approved and spends a few bucks, you can move onto the next step. Image
Second, launch a conversion campaign with copy and a creative you know will get approved.

Use the link you want to drive traffic to in this ad.

The point of this step is to get an ad approved with your landing page url/affiliate link. Image
Read 6 tweets
Ads Alchemist Profile picture
Jul 13, 2021
Trying To Learn Facebook Ads in 2021?

Here's a complete guide on how to launch your first campaign from start to finish.

** Facebook Ads Beginner Guide **
This is going to be a long one so buckle up.

But before we dive into things you're going to need to do a few things.

In order to launch your first campaign there's a few prerequisites.....👇
1. Create a Business Manager => business.facebook.com

2. Create an Ad Account => bit.ly/32DuLC7

3. Create a Pixel/Add it to your site => bit.ly/35tOuWD

4. Verify your Domain => bit.ly/3hAmTsQ
Read 32 tweets
Ads Alchemist Profile picture
Jul 2, 2021
Launching ads on TikTok?

Highly recommend using bulk sheets.

You'll save a bunch of time. Plus it's super easy.

Here's what I did.....👇

** TikTok Bulk Sheets Thread **
1. Create 1 broad Ad group with your ads.

Make sure you have proper naming conventions so everything is identifiable in excel.

2. Export the Ad group to an excel file.

3. Delete the IDs in the Ad group and the Ad column.
4. Change the name of your Ad Group for whatever audience/interest group you want.

Ex: if your broad Ad group was named AA_Interests_Broad you'd change it to AA_Interests_Sports

Paste it in every row.

5. Upload the sheet.
Read 5 tweets
Ads Alchemist Profile picture
Feb 13, 2021
In my experience once your profile is disabled, it's gone.

However, if you have it setup correctly you won't lose access to your BM or ad accounts.

(Obviously you have to do this before your profile gets disabled.)

Here's how 👇

** Account Recovery Thread **
1. Go to Business Setting and find the section 'People'

2. Click 'Add' and then enter an email address that no one would ever have or make.

Something like 09384039840398adfsdsfa@gmail.com

3. Then select all the accounts, pages, pixels, etc you want access to.
4. Then press 'Invite'

5. Now, you should see the email address you used under the 'People' section and it should say pending.

If so, click the button 'Resend' right above the 'Add Assets' button.

6. Next, you'll see an invitation link which you can copy.
Read 5 tweets
Ads Alchemist Profile picture
Feb 6, 2021
Ad creative is hands down the most important factor to achieving long term success with FB ads.

Especially in 2021.

Here's my approach......

** FB Creatives 2021 Thread **
Most people suck at coming up with new ad creatives.

The reason?

They're lazy.

And don't want to:

1) Come up with new/original ideas
2) Have content created/edited
3) Setup ads to test them

But that's how you find your big winners.
So, when I start I like to think about how I can portray the product in an unconventional way.

Something that's bizarre.

Yes, bizarre.

Not gory, not disgusting, not overwhelming.

Bizarre.
Read 14 tweets

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