Thread by @AdsAlchemist

Ad creative is hands down the most important factor to achieving long term success with FB ads.

Especially in 2021.

Here's my approach......

** FB Creatives 2021 Thread **

Most people suck at coming up with new ad creatives.

The reason?

They're lazy.

And don't want to:

1) Come up with new/original ideas
2) Have content created/edited
3) Setup ads to test them

But that's how you find your big winners.

So, when I start I like to think about how I can portray the product in an unconventional way.

Something that's bizarre.

Yes, bizarre.

Not gory, not disgusting, not overwhelming.

Bizarre.

Remember though, I'm only running ads for things where I have full control over the ads.

So, my method isn't going to apply to everyone.

Especially for people running ads for clients or stores with super strict brand guidelines.

Okay back to the thread now 👇

So, bizarre.

What does that even mean?

Here's the definition: very strange or unusual, especially so as to cause interest.

Meaning, it should toe the line of click bait.

But obviously not all the way there because then your traffic would suck and wouldn't convert.

Here's an example:

Someone in my group was selling honey and needed some help improving their FB ads performance.

Here was their best performing creative at the time.

Not great if you ask me.

I did a little research and found out that people put honey on their hands for some health benefits.

Most people probably didn't know that, I know I didn't.

Which is why it fits perfectly into the bizarre category.

So, here's what I suggest he tested 👇

And what do you know, performance skyrocketed.

Went from struggling to sell their inventory to selling out within a day.

Just goes to show how big of an impact creatives can have on your performance.

Now, you're probably asking how can you replicate this for your product/service.

Here's how I like to start getting some ideas flowing:

Google things like:

-super weird *product*
-crazy *product*
-weird uses of *product*

Basically any adjective similar to those.

Check out some of the articles and images to help get some ideas.

Sometimes you'll get lucky and just find creatives worth testing in your image searches.

The other way I like to get some inspiration is going through Ad Spy.

Obviously, you can check out your competitors ads but usually they suck so its not much help.

So, what I like to do is search a bunch of popular affiliate offers.

And see what kinds of creatives they're using, the style, the angle, the type, etc.

So, you've got your new creatives now and it's time to start testing.

Remember, you'll probably get some ads disapproved.

Theses types of creatives will toe the policy line.

Make some adjustments and try again.

You won't know until you test'em.

Once you get the hang of it, you'll start to better understand where that line in the sand is for your creatives.

Because every test you do, you're learning about what works and what doesn't.

So, stay patient and keep testing.

Hope you guys enjoyed this thread.

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If you have any questions, comment them down below.

Thanks,

AA