Thread by @AdsAlchemist

Struggling to get your paid ads profitable?

I guarantee you aren't testing enough (of the right) creatives.

Here's what works for me 👇

** Ad Creatives Thread **

99% of the time my winning creatives fall under two umbrellas:

1) Scroll stopper
2) Natural looking

Depending on the offer and its niche, will determine which style I start with.

Quick pause in the thread to add some context.

What works for me is based off the campaigns I run, which are a variety of affiliate offers.

Currently, I exclusively run lead based offers.

Now back to the thread 👇

With a scroll stopper creative your goal is to get as many people's attention as possible.

You're going for quantity over quality in hopes to get your CPC as low as possible.

Here's a few examples of themes people use:

-money/value
-sex
-fear
-curiosity
-health

For me, depending on the offer determines which theme makes sense to use.

I'm trying to attract the masses but at the same time it must be related to the specific offer in some degree.

If it doesn't align, your conversion rate will tank.

Now onto the 2nd type, the natural looking creative.

With these you're hoping to attract quality over quantity.

So, your ad costs will likely be more expensive but if executed correctly the traffic will convert at a much higher rate.

The most common example of this type of creative are testimonials.

Here are a couple examples:

-Someone giving a positive review about the product/service

-Someone using the product/service and showing how it benefits them

Don't overthink it.

Typically, I'll use the natural looking creatives for offers that have a very specific/small potential customer pool.

When I'm running that type of offer, I'll make it very clear in the img or at the start of the video who the product/service is for.

Simple but effective.

Lastly, I suppose there is a third umbrella which is a combination of the two types.

Personally, I test the two styles by themselves first before combining.

By doing so I feel like I get a better idea of what works/doesn't work for that specific customer base.

That information allows me to better understand how or if I should combine the two types of creative.

For some offers it makes sense and for others it doesn't.

It all depends on what the data tells me.

I know the majority of you don't run affiliate lead generation offers but I hope you can still find some value in this thread.

If you have any questions feel free to comment them down below 👇

Thanks,

AA